1、关于茶的介绍的常用英语一,名字介绍ording to the degree of :fermentation ,rolling, baking and tea leaf maturity :根据制造时发酵,揉捻焙火与采摘时原料成熟度来分类Non-fermented :不发酵茶,即绿茶Post fermented :后发酵茶 即普洱茶Partially fermented 部分发酵茶,半发酵茶,即乌龙茶Complete fermentation:全发酵茶,即红茶再把这四大分类细分:绿茶分为Steamed green tea蒸青绿茶 Powered green tea 粉末绿茶Silver nee
2、dle green tea 银针绿茶 Lightly rubbed green tea 原形绿茶Curled green tea 松卷绿茶 Sword shaped green tea剑片绿茶Twisted green tea 条形绿茶 Pearled green tea 圆珠绿茶普洱茶分为Age-puer :陈放普洱 pile-fermented puer:渥堆乌龙可以分为::White oolong:白茶乌龙 twisted oolong:条形乌龙Pelleted oolong 球形乌龙 roasted oolong熟火乌龙White tipped oolong:白毫乌龙红茶分为:Unsh
3、redded black tea:功夫红茶 shredded black tea:碎形红茶熏花茶可以分:Scented green tea 熏花绿茶 scented puer tea熏花普洱Scented oolong tea 熏花乌龙 scented black tea熏花红茶Jasmine scented green tea熏花茉莉上述各类如果假如食品或香料,就成为调味茶(spiced tea),如果加到绿茶,则成为:spiced green tea 调味绿茶,以此类推。三:常见茶名的英译White tipped oolong 白毫乌龙 wuyi rock武夷岩茶Green blade 煎
4、茶 yellow mountain fuzz tip 黄山毛峰Dragon well 龙井 green spiral 碧螺春Gunpower 珠茶 age cake puer 青沱Pile cake puer 青饼 jun mountain silver needle 君山银针White tip silver needle 银针白毫 white peony 白牡丹Long brow jade dew 玉露Robe tea 大红袍 cassia tea 肉桂Narcissus 水仙 finger citron 佛手Iron mercy goddess 铁观音 osmanthus oolong桂花
5、乌龙Ginseng oolong 人参乌龙茶 jasmine tea 茉莉花茶Rose bulb 玫瑰绣球 gongfu black 功夫红茶Smoke black 烟熏红茶 roast oolong 熟火乌龙Light oolong 清茶 anji white leaf 安吉白茶Liuan leaf 六安瓜片 fenghuang unique bush 凤凰单从Tea powder 茶粉 fine powder tea 抹茶四 茶具名称Tea pot 茶壶 tea pad 壶垫 tea plate 茶船 tea pitcher茶盅FLid saucer盖置 tea serving tray奉
6、茶盘 tea cup 茶杯 cup saucer杯托Tea towel tray茶巾盘 tea holder茶荷 tea towel 茶巾 tea brush 茶拂Timer 定时器 water heater煮水器 water kettle 水壶 heating base煮水器底坐 Tea cart 茶车seat cushion座垫 cup cover 杯套 packing wrap包壶巾Tea ware bag 茶具袋 ground pad 地衣 tea ware tray 茶托 strainercup 同心杯 Personal tea set个人品茗组(茶具) tea basin 水盂 b
7、rewing vessel 冲泡盅 coveredbowl 盖碗 Tea spoon 茶匙 tea ware 茶器 thermos 热水瓶tea canister 茶罐 tea urn 茶瓮 tea table 茶桌 side table侧柜Tea bowl 茶碗 spout bowl 有流茶碗泡茶程序英译perpare tea ware 备具from still to ready position :从静态到动态prepare water 备水warm pot:温壶prepare tea 备茶recognize tea 识茶appreciate tea 赏茶warm pitcher:温盅pu
8、t in tea 置茶smell fragrance ;闻香first infusion 第一道茶set timer 计时warm cups 烫杯pour tea : 倒茶prepare cups 备杯divide tea 分茶serve tea by cups 端杯奉茶second infusion :冲第二道茶serve tea by pitcher: 持盅奉茶supply snacks or water:供应茶点或品泉take out brewed leaves :去渣appreciate leaves;赏叶底rinse pot 涮壶return to seat 归位rinse pitc
9、her 清盅collect cups 收杯conclude ;结束二,茶艺泡好一杯茶,要做到茶好,水好,火好,器好,这叫四合其美。To prepare a goodcup of tea, you need fine tea, good water, proper temperature and suitable teasets. Each of these four elements is indispensable.烧水时,一沸为蟹眼,二沸为鱼眼,三沸称作腾波鼓浪。There are three stageswhen water is boiling. At the first stage,
10、 the bubbles look like crab eyes; at thesecond, the bubbles look like fish eyes; finally, they look like surging waves.泡茶用的开水,一般以蟹眼已过鱼眼生时最好。 The water boiling between the crab-eye stage and the fish-eye stage is thebest for preparing tea.烧水要做到活火快煎。 We should use big fire to make water boil quickly.水
11、老不理想。 The water that has been boiling for a long time is not good.泡茶用的水,以天然的山泉水为上。 Natural mountain spring water is best fortea.绿茶龙井茶以色绿、香郁、味醇、形美著称。Longjing tea is famous for its green color,delicate aroma, mellow taste and beautiful shape.龙井茶的外形特点是光、扁、平、直,色如翡翠。 The appearance of Longjingtea is char
12、acterized by smoothness, flatness, straightness and its jade-greencolor.龙井茶和其它细嫩绿茶一般都只能冲泡2-3次。Usually, Longjing tea and otherkinds of tender green tea can be drawn for only two or three times.品饮龙井茶时,先闻茶香,后观汤色和茶叶的形态,再尝茶汤滋味。 When youdrink Longjing tea, its better to enjoy the aroma first, then appreci
13、ate the liquorcolor and the moving of tea leaves in the glass and finally taste the liquor.泡茶时,如果使用水的温度过高,会使茶叶泡熟,茶汤很快变黄。If the water formaking tea is too hot, tea leaves will be spoiled and tea liquor will turn to darkyellow very quickly.泡茶时,如果使用水的温度过低,茶汁不易浸出,还会使茶叶浮出汤面。 If thewater is not hot enough
14、, tea will be not easy to infuse and the leaves will floaton the surface of the water.用玻璃杯泡茶时,可以欣赏到嫩芽乘叶飘动沉浮的美丽动态。 When we maketea in a glass, we can appreciate the beautiful dancing of the tender tea leavesand buds.用盖碗或瓷杯冲泡细嫩茶时,不加杯盖为宜。 Its better not to cover the teacups when we make tea with tender
15、 teas.冲泡普通绿茶可选用加盖的杯子。 Usually, we can use a tea cup with lid forpreparing ordinary green tea.茉莉花茶花茶的特点是既有茶的滋味,又有花的香气,特别为北方茶人喜爱。Jasmine teais characterized by tea flavor as well as the fragrance of jasmine flowers. It ispopular among tea lovers in the north of China.花茶以花香鲜灵持久,茶味醇厚回甘为上品。 Top-grade Jas
16、mine tea alwayshas enduring fragrance and unforgettable after taste.花茶是由含苞待放的鲜花与茶坯混合窨制而成。 Jasmine tea is made throughscenting tea with fresh flower buds.窨制花茶的茶坯以烘青绿茶为主,常见的为茉莉花茶。 Baked green tea mainlyselected for jasmine tea scenting, jasmine tea is the most popularflower-scented tea.品饮花茶,主要是欣赏香味。 T
17、o enjoy jasmine tea is to enjoy its fragrance.花茶一般采用有盖瓷杯和盖碗冲泡,以利保香。Jasmine tea is usually preparedin a covered porcelain cup or other kinds of cups with lid in order to keep itsaroma.饮花茶时,除闻茶汤香气外,还可闻杯的盖香。When enjoying Jasmine tea, onecan smell not only the fragrance of the tea liquor but also the fr
18、agrance on thelid.乌龙茶乌龙茶属半发酵茶,有绿叶红镶边之称。Oolong tea is a kind of semi-fermentedtea. People describe it as “green leaves with red edges“.乌龙茶既有绿茶的清香,又有红茶的甘醇。 Oolong tea has both the delicatefragrance of green tea and the sweetness and mellowness of black tea.凤凰水仙质量特点是条索挺直、肥大、有天然花香,耐冲泡。“Phoenix Narcissus
19、“Oolong tea is characterized by its straight and plump leaves and natural floweraroma. The tea can endure repeated infusions.冲泡乌龙茶的茶具除辅助器具外,主要的有烧水壶、茶壶、茶杯和茶船。Besidessome supplementary tea wares, the main tools used to prepare Oolong tea arekettle, teapot, teacup and pitcher.用台湾方法冲泡乌龙茶时,增加闻香杯和公道杯。 To
20、make Oolong tea inTaiwan style, we need two more tools: a cup for smelling fragrance and agongdao mug (or a fair for everybody mug.)冲泡茶时,要做到高冲低斟。高冲使茶在水中翻滚,促使茶汁尽快溶于茶汤;低斟是为了茶香不易散失,茶汤不会外溅。 When pouring water, hold the kettlehigh, so the down-pouring water can make tea leaves stirring in the pot andspee
21、d up the process of dissolving, and keep the teapot close to the tea cup inorder to prevent the loss of tea fragrance and the splashing of tea water.公道杯的作用,是使乌龙茶汤的浓度性、香气、色泽达到一致,公平待人。 Thefair mug ensures that every guest can drink the Oolong tea with sameconcentration, same aroma and same color. So i
22、t is fair to everybody.第一泡为洗茶,不饮用的。 The first infusion is for washing the tea leaves andits not for drinking.第二泡称之为正泡。 The second infusion is called actual infusion.上品的乌龙茶喝过之后,口腔有无穷余韵的感觉。 Top-grade Oolong tea willbring a marvelous and enduring after taste into your mouth.好的铁观音滋味醇厚,喝过之后回甘持久。 Tie Guan
23、yin of high quality tastemellow and the sweet after taste lasts long.上等冻顶乌龙啜过之后,鼻口生香,舌有余甘。 A sip of high quality DongdingOolong will bring aroma to your mouth and nose, and sweetness to yourtongue.把茶壶中的茶汤来回分别注入各个饮杯中,称为关公巡城。 You pour tea intothe guests tea cups one by one and this act has a nickname,
24、 that is, “thefabled Lord Guan making an inspection of the city“.把茶壶中最后残留的茶汤分别一一滴入杯中,称为韩信点兵。 You drip theleftover tea respectively into the cups drop by drop and this act is called “Thefabled General Han Xin mustering troops for inspection“.三,销售日常用语1. 如何招揽顾客 一般程序:招呼问候寻找相关话题理出商谈头绪。所以,打招呼很重要,无论顾客有没有表现
25、购买意愿,您都应该上前问候一句:“What canI do for you?”或“May I help you?”,也可说:“Can I be of any assistance?”,如果是熟客,可简单说声:“Good afternoon, madam, something for you?”2. 如何打开话题 如果顾客不置可否或表现出不耐烦的样子,决不可轻言放弃,可以先说:“Everybody is welcome here, madam. Whether she buys or not.(这里欢迎任何人光临,买不买都没关系)”,然后婉转地问:“Are you looking forsome
26、thing?”。3. 如何拉近距离 首先表达自己身份,甚至可以交换名片,然后说些常用客套话,为后来的推销铺路。一句:“Would you mind my recommending?”十分有用。4. 如何游说购买 初次见面就开门见山、滔滔不绝的做法已经落伍。当你要说服顾客时,最好用“Well, let metell youwhy.”作为解释商品用途、优点的开场白。5.如何展示商品 可以说:“Pleasetake a look at this.”或“Thatone, madam?(那个好吗?)”配合产品加以说明时,则用“As you can see, (正如您所见,)”6. 如何拖延时间 争取时间
27、以便长期抗战要有技巧,再心急也要说“Please takeyour time”(慢慢看/参观)或“Go right ahead, please.”(随便参观)。根据情况也可通过闲聊进入主题,让顾客有一定时间考虑。7. 如何选取工具 广告信函、海报、优待卷等都是销售的有效辅助工具,所谓“百闻不如一见”,一边看商品,一边听解释,才更易进入状况。所以“Ill send you ourD.M.”(我会寄给您产品的广告信函)很有说服力。8. 如何利用店铺开张 店铺开张和周年庆典都是很好的宣传机会,销售重点在于“”(因为本店新开张),因此给予优惠,或进一步说明“If you would kindlyrec
28、ommend our establishment to your friends, the favor will be greatlyappreciated”(如果您将本店介绍给您朋友,本店将十分感激)9. 如何劝客户抓紧购买 店铺出清存货时是购买价廉物美的货物的好时机,您可以说“I understand theres not much left over”(存货不多)10. 如何接受电话预定 除非是熟客,双方足够信任,否则,餐馆、旅店通常的电话应对方式是“What time can we expect you ?”(您几点来?)11. 如何给客人菜单 餐厅里,引领顾客落座后通常递上菜单“Go
29、od evening, sir.Heres the dinner menu”捎待一会,再询问“May I take your order ?”(您要来点什么?)12. 如何引客人入座 可以先询问“How many people, please ?”(请问几位?)以及“Do you have a reservation ?”(您订位了吗?),接下来就应该“Wherewould you prefer to sit ?”(您喜欢坐哪?)而引客人入座了13. 如何招呼顾客 应主动说“How do I address you?”,然后再进行下一步骤。14. 如何让顾客稍候 成功的推销是要建立良好长久的服
30、务。忙不过来时,殷勤地一句“Would you mind waiting for a while?”(不介意稍候片刻吧?)足以奠定成功的基础。15. 如何让顾客说“买” 双方谈得热烈的时候,说上一句“Its going to be thepride of our company.”(这将是本公司的荣幸)可以收到意想不到的奇效。16. 如何促使顾客下决心 顾客犹豫不决时,您必须锲而不舍地游说,常用“Thinkabout the advantages you will get.”(想想您能得到的利益)有利于出时顾客下决心购买。17. 如何取出样品 顾客只有直接接触产品才有可能激起购买欲,所以“I
31、havesomesample”必须手口并用才有效果。 18. 如何针对多人游说 女性购物常常成群结队,所以您要多角度揣摩消费者喜好。在叽叽喳喳的意见中,找出主要购买者,对她说“Please insist your taste and need.”(请坚持您的品位和考虑实际需要)19. 如何应付挑剔的顾客 挑剔的顾客主管意识极强,所以要避免正面争论,实在不行,记得说句“Im very sorry we couldnt help you, sir.”(很抱歉,我帮不上什么忙)。20. 如何说明种类齐全 有时候,与其说得唾液横飞,不如用来阐明重点。客人想知道公司产品的种类时,肯定地说上一句“Vari
32、ous”就已足够。21. 如何让顾客试穿 展示商品的下一步就是顾客试穿了,可以说“Please try onwhichever you like.”(随便试)或“Would you like to try it on?”(要不要试穿一下?)22. 如何说明用途 商品要买得好,推销员对商品必须有足够的了解,说明使用方法的简易及商品的来用性,往往有利于顾客下决心购买,所以一句“Well, theself-filling device is simple.”(这种自动充墨装置十分简单)对您的推销术有举一反三之效的。23. 如何介绍新产品 优秀推销员除了要有说服力、自信心和洞悉顾客心理的能力外,还要能
33、经常介绍公司的最新或最畅销的产品。可以说“This is our newestproduct.”或“This is our most recently developed product.”(这是我公司最新产品),甚至还可以强调“They are of the newest patterns that can beobtained in town”(这个款式目前在市面上绝无仅有)。24. 如何说明产品特色 面对令人眼花缭乱的产品,特色是顾客考虑的要素之一。所以,把“Its durability will be an agreeable surprise to you.”(它的耐久性将让您吃惊)
34、常挂嘴边是必要。25. 如何介绍设计师风格 顾客对衣饰的品位越来越高,所以必须掌握顾客的特殊喜好,下面的句子就显得很重要:“Do you enjoy the Italian style?”(喜欢意大利款式吗?);“Let meintroduce the designers.”(让我为您介绍设计师所设计的)26. 如何帮客人搭配 推销致胜的关键是要懂得搭配之道。如今的顾客已不是因为需要,或是因为缺乏而购买衣物,而是为了搭配原有物品,比如西装配领带,上衣配裤子等等。因此,“The gray one suits you well”(灰色比较适合您)之类的句子,就成了流行的推销用语。27. 如何推荐特
35、卖品 一般而言,每家商号都自己的特色或特制品,这句“Itsourspecialty”(这是本店的特制品)要用得很娴熟。总之,无论是推销的商店,还是推销本身都要风格独具,才能立于不败之地。28. 如何提出保证 保证有很多种,如保证期(warranty)、耐用性(durability)、新奇度(novelty)、价格低(reasonable price)等等。可以使用“It has a five-yearguarantee against mechanical defects”(机件保用五年)之类的语句。29. 如何附送赠品 附送赠品是经久不衰的推销手法,因此,像“That includes an
36、extra pair of shoelaces and a bottle of polish”(附送鞋带一对及鞋油一瓶)这类的说法是能讨顾客欢心的。30. 如何讨论款式 与顾客讨论款式,既能对顾客表示尊重,又能抓住顾客的实际需求。像“How do you like this one?”(您觉得这件如何?)或“Will younot trythat one?”(试试那件怎么样?)这类话语往往是讨论的前奏,如果能加上“Thisstyle is quite elegant, I think youll like it.”这句话,则交易更易成功。31. 如何说明使用方法 不管交易是否达成,都要不厌其烦
37、地向顾客解释使用方法,以建立彼此信心。比如,要说明水壶的使用方法,可以说“Could you pull out theblack stopper of the pot before you pour, please ?”(倒水之前,先把水壶的褐色塞子拉开)。32. 如何说明注意事项 买卖的同时,应该将注意事项向顾客交待清楚,免得日后发生纠纷事小,影响商誉事大。因此,像“You can exchange it provided itsclean”(如果还是干净的,可以要求退换)或“Im sorry wewont refund you.”(很抱歉,我们概不退款)一定要表述清楚。 33. 如何登门拜
38、访 登门拜访顾客,挖掘潜在购买力,是必须的;而寒暄的第一句往往决定成败,因而诚恳亲切的“Whats your pleasure if I may ask”之类的话无论如何是要说的。34. 如何电话拜访 电话拜访也是必备手段之一,同样也需注意礼节和态度。一般先要询问对方此时听电话是否方便,然后再说明来意“Ill do mybestforyou”(我会尽最大努力来达成您的心愿)35. 如何说最低消费 尽管菜单都已标明最低消费,除非想被炒鱿鱼,否则顾客问起来,还是得毕恭毕敬地回答“Im afraid the minimum charge for any firstorderis ¥100”(我们的最
39、低消费是100元),而不能说:“菜单上有,您不会自己看呀?!”36. 如何拒绝降价 顾客讨价还价几乎是不可避免的事情,直接说no的推销员估计很少,所以你应该充分解释“We make so little on this line!”(这方面的东西我们没*)37. 如何拒绝小费 如果店铺规定不能收取小费,你可婉拒顾客:“Its so kind ofyou, sir. But we cant accept your tips”(先生您太好了,不过我们不能收取小费)38. 如何说明高/低价位 一分钱,一分货。如果顾客抱怨价格太高,您可以说:“Wehave cheaper products if you
40、 want. But value depends on expense”(如果您愿意,我们有更便宜的商品,但是价值完全取决于价格高低) 39. 如何谢绝讨价还价 如果没有议价的余地,态度虽然要坚定,但口气仍要十分委婉:“We havebut one price, sir.”(我们不二价的)或“Sorry we cant reduce the price,sir.”(很抱歉,我们没办法降低价格)40. 如何说分期付款 如今分期付款很流行,所以要学会说:“You can buy themby installment” 41. 如何解释分期付款 还要会解释:“You pay adown-paymen
41、t of five hundred dollars, and then, within a year, onehundred for each an every month.”(可以先付订金500元,然后在一年内,每月付100元)42. 如何收取货款 如果是当场付清货款,就可能用到这个句子:“Could you payat the Cashiers Desk?”(请到收银台付款)43. 如何找零 下列句子要活学活用:“Thirteen dollars and twenty centsfrom one hundred dollars leaves eighty six dollars and e
42、ighty cents. Youmight see if thats all right, sir.”(收您100元,减去13元2角,应找您86元8角,请点下数目)44. 如何开立发票、收据 东西卖出后,并非万事大吉,开发票、给收据、找零钱是一贯作业,一句“Heres your receipt”过后,别忘了说声谢谢。45. 找错钱了怎么办 谁都有出错的时候,这时态度一定要诚恳:“Imvery sorryfor the mistake”,然后再说:“Heres the right change.”(这才是要找您的零钱数)46. 标准买单方式 当顾客问你:“How much will this b
43、e”(多少钱?),你可以说“Just a moment, please. Ill calculate that for you.”(请等一下,我算算看)47. 解释税率及服务费 顾客的疑虑多针对服务费service charge(在国外还有税率tax rate),您的说明一定要明白无误:“A 10% service charge have beenadded to your bill.”(账单已经加了10%的服务费)48. 如何议价 如果愿意降价,可以使用however来转折语气:“However,., wecan give you a discount.”(然而,由于,我们可以给您打折)49
44、. 如何优待熟客 对熟客可以说:“Ordinarily we sell them for one hundredand fifteen dollars, but Ill make a concession.”(我们一般要卖115元,但您可以优惠)50. 如何给新顾客打折 对新顾客可以说:“I can manage to give you adiscount of ten percent, deeming it as a kind of expenditure foradvertisement.”(给您9折,当作是宣传费吧)51. 如何说明价廉物美 “Its indeed two-pence c
45、olored”(真是价廉物美)这句流行用语可是中外皆宜 52. 如何解说免税商品 免税商品的标签通常会注明“Its tax-free”,当然,您首先要确认顾客是否属于观光客,可以说:“May I seeyour passport, please?”53. 如何介绍名贵产品 名贵产品通常价格不菲,所以“A good product willalways sell.”(货好销路好)要比一直强调“pretty good”更具说服力 54. 如何收取首付款 分期付款与收取其他货款并没有多大不同,后者除手续稍微复杂一点外,前提是“May I have somemoney as a deposit?”(您
46、可以付部分订金吗?)55. 支票付款时 当今,顾客逐渐习惯使用支票(check)或信用卡(credit card)付款,面对这种情况,您要会说:“Of course you can pay by check.”56. 如何说明折扣 方式有多种多样,不过千万不要认为“15% discount to you.”是打一五折!57. 顾客批量购买时 此时,通常会给对方优惠价,“Ill let you have everythingat bed-rock prices”(每样东西我都以最低价给你)中的red-rock就是the lowest的意思58. 如何利用大甩卖 这可是您大展身手的好机会,“You
47、 may not have thesame chance again.”(请勿错失良机)是使用频率最高的一句话59. 如何削减零头 打折的时候,商品价格通常会有零头,卖方多半会让步:“I willdispensewith the odd five.”(我会把五元零头减去),或是在此句前做些解释“Inorder to show deference to our customers.”(为尊重顾客起见)60. 如何说明免费修改 衣服的改短(shorten)及改小(take in)多半是免费的,你可以向顾客说清楚“We dont charge for this.”61. 如何廉价倾销 告诉顾客,其购
48、买量的大小决定折扣的高低:“Ifyou buy morethan four pounds, we can allow you ten percent discount”(如果您购买4磅以上,可以打9折)62. 如何推介品牌 优秀的推销员应该懂得在适当的时机,向顾客推销名牌?有没有感兴趣的品牌?)之类的介绍性开场白,要很熟悉。至于PLAYBOY、isseymiyake、LACOSTE、Christian Dior等世界级名牌,只要知道牌子的名字就行了,甚至根本用不着推销。第63招 如何证明质地 有些特定商品,要证明其品质,有其特别的鉴定法:如果是羊毛(pure wool), 您说:“let me
49、 prove it”(让我证明给您看)。接下来要做的是strike a match and burn a thread of it(划根火柴,烧一条毛线)就明白了。第64招 如何附带推销 一个成功的salesperson除了要充实自己个方面的知识能力之外,还必须熟悉各种推销手法,附带推销就是及其关键的一项。完成推销后,可说:“Now, what about something else?”或者“What next today?”(还要些别的吗?)常常能收到意想不到的效果。第65招 如何找出妨碍销售的主因 “推销是由被拒绝时开始的”,这句话是拉人寿保险业绩居全球之冠的E.G雷塔门所说的名言。所以,被拒绝时应如何突破妨碍销售的主因是推销员必须多加训练的课题。买东西的人常常都喜欢在购物时征询对方意见,因此,您必须点明“Maybe you must rely on the opinion of yourfamily.”(也许,您必须要靠家人来做出决定)然后,顾客就会说出真正的原因何在了。第66招 如何说明本国制造或是国外进口 人们基本上都有喜欢外国货的心理,这是,推销人员可以分别介绍之,“This is made in China, but th