1、CCTV,History Channels Special programmes Chanlleges and problems,Logo,China Central Television, or CCTV, is a national television station of the Peoples Republic of China. It was on its trial broadcast on May 1st, 1958, and formally launched on September 2nd of the year. As the most important medium
2、 in China, CCTV not only provides information to general public throughout China, but also works as an open windowbetween China and the rest of the world. Because of the extensive land of China, by the end of 2015, CCTVs programs have covered about 96% of Chinese population, and over 1.2 billion vie
3、wers.,Channels,China Central Television is currently operating 21 public channels, and broadcasting more than 600 hours a day. The 21 public channels are Comprehensive Channel, Economic Channel, Arts and Entertainment Channel, Chinese language International Channel(Asian version, European version an
4、d American version), Sports Channel, Movie Channel, Agriculture and Military Channel, TV Drama Channel, English language International Channel, Science and Education Channel, Traditional Chinese Operas Channel, Society and Law Channel, News Channel, Childrens Channel, Music Channel, Spanish and Fren
5、ch language International Channel, and HD channel. The content of these channels nearly covers all aspects of social life. As Chinese national television station, CCTV Comprehensive Channel is the major television channel which broadcasts national news and policies in China.,China International Tele
6、vision Corporation CITVC China TV production centre,In order to guarantee the smooth dissemination of national policies, there is a specific regulation which regulated that every television station, retransmitting station, transpose station and cable television station of each province and municipal
7、ity should completely relay CCTV Comprehensive Channel. By adopting a “branded channel” strategy in 2005, CCTV has progressed in a new stage. In 2006, based on this strategy, Mr. Zhao Huayong, the president of CCTV, brought upon the concept of “Green Audience Rating“ which lead CCTV to an international TV station with features of “Chinese characteristics, national style, and world-wide influence”.,Special programmes,Topics in Focus News Probe Talk it like it is Big Pinwheel Zhengda Variety Show Oriental Horizon,Chanlleges and problems,Thank you !,
