1、XX牛肉市場展望 XX Beef Market Outlook,XX Beef Export Federation XX Office XXX国家牛肉出口協會XX辦事處,主講人: XXX牛肉出口協會 XX辦事處 處長 XXXPresented by: XXX Beef Export Federation XX office Director: XXX,討論單元 Agenda,XXXBeef Export Federation XXOffice XXX牛肉出口協會XX辦事處,經濟方面分析 Economic Analysis每人每年對肉類需求分析 Meat Consumption Analysis
2、牛肉進口分析 Beef and Veal Imports Analysis策略分析 Strategy Analysis,A. 平均所得 Average Per Capita Income (C$),經濟分析 Economic Analysis,XXXBeef Export Federation XX Office XXX牛肉出口協會XX辦事處,XXX Beef Export Federation XX Office XXX牛肉出口協會XX辦事處,經濟分析 Economic Analysis,B. 價格 Price王品牛排 (Wang Steak) 西提牛排 (Tasty Steak)NT$ 1
3、000 NT$ 390,XXX Beef Export Federation XX Office XXX牛肉出口協會XX辦事處,經濟分析 Economic Analysis,C. 品質 Quality Choice/AAA Cowboy鬥牛士案例,XXX Beef Export Federation XX Office XXX牛肉出口協會XX辦事處,經濟分析 Economic Analysis,D. 產品 Products 牛排 Steak 內臟 (Offal),XXXBeef Export Federation XX Office XXX牛肉出口協會XX辦事處,A. 每人每年肉類消費 Per
4、 Capita Meat Consumption (kg, Per Capita),肉類消費分析 Meat Consumption Analysis,XXX Beef Export Federation XX Office XXX牛肉出口協會XX辦事處,肉類消費分析 Meat Consumption Analysis,自19712001 每人肉類消費 Pounds Per Capita19712001,XXX Beef Export Federation XXOffice XXX牛肉出口協會XX辦事處,肉類消費分析 Meat Consumption Analysis,消費者的改變 Custom
5、ers are changing,人口老化Aging population 小家庭 Smaller households 越來越多的女性工作者 More working women 種族融合 Changing ethnic mix 營養, 安全, 和動物健康 Nutrition, safety and animal health 價格, 價值的平衡 Price/Value equation 烹飪的技巧 Cooking Skills,Canada Beef Export Federation Taiwan Office 加拿大牛肉出口協會台灣辦事處,肉類消費分析 Meat Consumption
6、 Analysis,B. 消費者在改變消費白肉(雞肉, 海鮮) 是中國人的最愛White meat is Chinese favor2. 紅肉因受到BSE, FMD 的影響The influence of BSE, FMD3. 素食主義的盛行, 也影響肉類的銷售The vegetarianism is gradually prevalence,牛肉進口分析 Beef & Veal Imports,A. 牛肉進口量(公噸): Beef Imports by Origin: XXMT),牛肉進口分析 Beef & Veal Imports,B. 牛肉市場分析 Beef Market Analysi
7、s大陸進口加工食品(熟食)對原有市場的影響及衝擊The influence of that processing food(cooked) import from Mainland China2. 中南美洲何時在進攻台灣市場Beef re-import from the Central-South America3. 大陸已要求南韓進口大陸牛肉, 對北美牛肉的影響The influence of that Mainland China asked for exporting beef to South Korea,策略 Strategies,協助XXX牛肉出口商及XX進口商共創雙贏並且提高產品
8、附加價值To cerate the win in both sides and to advance products additional values between Canada beef exports and Taiwan beef importers.,策略 Strategy,2. 餐飲學校的教育 Education for hospitality schools,策略 Strategy,3. 牛肉消費服務團隊 The Beef Consuming Service Team,牛肉切割專家Cam Daniels,牛肉市場專家XXX 處長,餐飲學術專家XXX 老師,牛肉烹調專家XXX
9、主廚,策略 Strategy,4. 促進提昇牛肉消費量 To advance and improve beef consuming,改變是無法避免的 Chang is inevitable,食品安全論點 Food safety issues 小等份 Smaller portions 烹飪的技巧 Cooking Skills 價格 Price points 牛隻大小 Cattle size 牛肉的成本 Cost of beef 熟練的工作人員 Skilled staff 顧客需求 Customers needs,策略 Strategy,5. 協助XX牛肉及餐飲業者在XXX地區的發展To assist XX beef importers and food service get into Great XX area,
