1、Meghan Brousseau - Manager, New Media & RightsPeter McFarland - Business Development Associate, New Media,Destination Content Overview,About Frommers Unlimited,Key Features of our business: Inspires people to travelGives the tools necessary to plan a memorable tripAccompanies and advises people as t
2、hey travelProvides a forum for travelers to share experiencesIs the one stop shop for reaching your targeted travel audience via print, mobile, online, and downloadable content and products,Align your brand with the most trusted name in travel.,Who We Are,John Wiley & Sons 201 year old global publis
3、her U.S. listed company (NYSE JWa, JWb) 5th largest publisher in the world: $2 billion in sales branded consumer content is part of our business e.g. For Dummies guides, Better Homes & Gardens, Betty Crocker, Pillsbury, CliffsNotesFrommers Frommers # 1 travel guide book series in North America F con
4、sistently ranked number 1 travel content site with 16 million+ monthly page views Whatsonwhen founded 1999 delivering customized digital events and travel content to the worlds leading travel sitesOur Clients include Airlines BA, Northwest, Virgin Atlantic, American Airlines, Malev and KLM, Hotels I
5、HG, Hilton, Best Western, Ramada Jarvis, Langham International & Choice Hotels International OTA Lastminute, Orbitz, Travelocity, Expedia, H Transport Eurostar and Hertz Publishers Lonely Planet, Dorling Kindersley and MSN,A Snapshot of Our Work,Multiple audiences & multilingual content,5,Frommers D
6、estination Content,The most trusted name in travelA strong, opinionated editorial voice written in a traveler-friendly toneExpert advice and “Best of” picks from a worldwide stable of 175 local authorsExact prices for attractions and restaurants to help travelers plan no matter what their budgetUniq
7、ue star-rating system (0 - 3) to help readers make informed decisions on whats worth their timeIncludes daily updated event listings from the Whatsonwhen database,Destination information content licensing program,Frommers Global Destination Guides- Country, Region, City, Islands coverage- In-depth N
8、arrative and Point-of-Interest (POI) information and reviews- Over 3,500 destinations available- Daily updated events categorized and searchable by location, interest (sports, arts, music) and date- Over 300,000 events in 9,000 locations around the world- All POI and events information geo-coded Goo
9、gle map API integrated Weather forecasts Currency Converter Airport Guides- Perfect for business and leisure travelers- Includes Airport Essentials, Transport, Terminals and While Waiting info,8,9,10,11,Custom Content,Latest strategic thinking around gaining top natural placements on the search engi
10、nes is to provide unique content which includes your keywords The unique custom content can be created in clients tone and style targeting specific customer profiles Targeted keywords can be woven into the copy e.g. city breaks in New York at the appropriate densityProven to increase natural search
11、referralsPast custom content commissions include SEO destination overviews, destination guides and themed articles e.g. Driving Tours in France and Guide to Luxury London,“The best way to attract people to your site, and keep them coming back, is to design your pages with valuable content that your
12、target audience is interested in.” Content Guidelines, MSN Search,12,Custom Content Attracts Search Customers,13,Personalized Printable PDF Guides,Tool allows customers to tailor destination and event information destination (or multiple destinations) interests (e.g. kids and family events, nightlif
13、e venues etc) dates Providers can includeown inventory booking references (e.g. flight confirmation) ecommerce and advertising partners,14,Trip Recommender,A database-driven application that dynamically suggests appropriate destinations according to a users specified criteria Leads the user through
14、a simple process designed to elicit both hard and soft travel criteria. Hard Criteria e.g. Duration of trip options: 1-5 days, 5-10 and 10 days+ Place: beach, city, explore, adventure Soft Criteria e.g.- Entertainment Business meetings Gourmet User can click the Trip Recommender button to see a set
15、of recommended destinations based on the selected criteria The Trip Recommender can be fully customized to support M&ITs desired destination set and the hard and soft criteria can also be adapted to M&ITs users and demographics.,15,Technical Delivery,Our content can be delivered in 3 ways:XML files
16、and feeds A fully managed highly flexible hosted solution 3. By reverse proxy/Server Side Include of the content. WOW hosts content but allows the client to deliver the content from their servers under their domain name. Content sits on the client main domain so good for SEO,Reverse Proxy,16,Mobile
17、Solutions,3 main options for providing Frommers destination information over mobile devices: Co-Branded WAP site: Frommers can build and host co-branded destinations guides over WAP. Java App Guide downloads: Frommers can build branded Java app downloads for customers to download onto their phones e
18、.g. Frommers Guide to Vancouver, Toronto, New York or Rome. Build Frommers XML into your mobile app: Customer incorporates the XML feed of the Frommers destination information into an existing mobile application.,17,Mobile Applications iPhone,Objective Deliver expert travel advice directly to custom
19、ers on the move viaemerging platformsLeverage location-based technology to deliver an outstanding user experienceSell downloadable applications through new distribution channelStrategy Develop Frommers-branded city guides for New York, San Francisco, London Roll-out of additional destinations schedu
20、led for 2009Frommers for iPhone features local travel tips, restaurant and hotel reviews, and bonus features such interactive location-based maps, and web and phone links, all instantly accessible with the flick of a finger using the unique touchscreen interfaceBuilt in partnership with Modality and
21、 sold exclusively through the Apple Apps Store,18,Print Custom Publishing Unique Marketing Ideas,Gift with purchase incentives Online usage stimulation Rewards programs Event premiums Conference giveaways Advertising tie-ins Gifts to important customers Loyalty retention tool,19,Leading Brand Licens
22、ing Partners,20,For Dummies Licensed Content,For Dummies is a global phenomenon. Each and every day, For Dummies products are in the news, on bestsellers lists, and most importantly, helping people turn “I cant” into “I can.” For Dummies books use a lighthearted approach, a down-to-earth style, and
23、humorous icons to dispel fears and inspire confidence. Lighthearted but not lightweight, For Dummies books are written by expert authors and are essential survival guides for anyone who finds themselves in difficult situations.More than 150 million books in printIn over 39 languages 1,300 current bo
24、ok titles in more than 45 categoriesFor Dummies branded content is available for licensing in book, chapter, article or tips & checklist formats. Content can be used for newsletters, websites, email blasts, and can also be made available in audio, video or mobile compatible ,Contact InformationMeghan BrousseauManager, New Media & Rights Tel: 647-290-8672Email: Peter McFarlandBusiness Development AssociateTel: 613-236-1842Email: ,We look forward to working together!,
