1、1好邻居中英文巧克力调查问卷(二)本问卷由好邻居食品提供出示示卡 Show CardQ22a.总的来说，您对这个包装的喜欢程度如何?请用 1-5 分来表示，1 分代表非常不喜欢，5 分代表非常喜欢。您可以选择任意的分数代表您的想法。?General speaking, how much do you like the packaging, please use 1-5 to indicate, 1 for dislike it very much and 5 for like it very much. You can choose between 1-5 freely to express
2、your likeness非常喜欢 Like very much 5喜欢 Like 4一般 Neither like it/Dislike 3不喜欢 Dislike 2非常不喜欢 Dislike very much 1Q23a 您喜欢这个包装的哪些方面? 还有吗?还有吗 ?Which aspect of packaging do you like? ProbeQ24a 您不喜欢这个包装的哪些方面? 还有吗?还有吗 ?Which aspect of packing do you dislike? Probe出示示卡 Show CardQ25a 对于这包装的每个部分，请用 1-5 分来表示您对这个
3、包装的印象?Your impression on each part of the packing, using 1-5 to indicate从打 X 的开始循环 Rotate from X非常好Extremely good 比较好2Somewhat good 一般/无所谓好坏Neither good/Bad 有些不好Somewhat bad 非常不好Extremely bad 不知道Do not know色彩 Colour 5 4 3 2 1 9图案 Pattern 5 4 3 2 1 9设计风格 Design style 5 4 3 2 1 9形状 Shape 5 4 3 2 1 9包装
4、方式 Pack method 5 4 3 2 1 9字体 Font 5 4 3 2 1 9尺寸 Size 5 4 3 2 1 9包装材质/质感 Material 5 4 3 2 1 9出示示卡Q26a 请再看一下包装，我想问您对这种包装的产品印象。下面我将读出一些语句来描述这种包装的产品，请您用 1-5 分来表示同意程度，1 分表示非常不同意，5 表示非常同意Please inspect the packaging again. I read out the following descriptions and please use 1-5 to indicate whether you ag
5、ree or not, 1 for totally disagree, 5 for totally agree.从打 X 的开始循环 Rotate from X非常同意Totally Agree 有些同意Somewhat agree 无所谓同意 /不同意Neither agree/disagree 有些不同意3Somewhat disagree 非常不同意Totally Disagree这是高品质的产品This is a product of high quality 5 4 3 2 1这是我愿意购买的品牌This is the brand Id like to buy 5 4 3 2 1这是
6、个高档的品牌This is a premium brand 5 4 3 2 1这种产品适合女性This product suits for female 5 4 3 2 1这种产品适合孩子This product suits for children 5 4 3 2 1它能使我心情舒畅This product makes me feel happy 5 4 3 2 1这是由一家值得信赖的公司制造的This is made by a trustworthy company 5 4 3 2 1这是个适合送给朋友的产品This is a goods for using as gift 5 4 3 2
7、 1这是个适合送给情人的产品This is a goods for giving to lover 5 4 3 2 1这是个适合自己享用的产品This is a goods for self consumptive 5 4 3 2 1这是个适合与朋友分享的产品This is a goods for sharing with friends 5 4 3 2 14访问员：下面想请您品尝一下这种巧克力被访者品尝巧克力Interviewer: Now we would like you taste the chocolateRespondents tasting chocolate出示示卡 Show
8、CardQ27a 总的来说，对这个产品口味的喜欢程度，请您用 1-5 分来表示，1 分表示非常不喜欢，5 分表示非常喜欢，您可以用 1-5 之间的任何分数来表示您的意见General speaking, how much do you like the taste, using 1-5 to indicate, 1 for dislike it very much, 5 for like it very much. You can use 1-5 to indicate your likeness非常喜欢 Like very much 5喜欢 Like 4一般 Neither like/dis
9、like 3不喜欢 Dislike 2非常不喜欢 Dislike very much 1Q28a.您喜欢这个产品口味的哪些地方? 还有吗? 还有吗?Which aspect of taste do you like? ProbeQ29a.您不喜欢这个产品口味的哪些地方? 还有吗? 还有吗?Which aspect of taste do you dislike? Probe出示示卡 Show CardQ30a.请问您用 1-5 分来对这个产品口味的每个方面打分?Please comment each aspect of taste using 1-5从打 X 的开始循环 Rotate from
10、 X循环Rotate 非常好5Extremely good 比较好Relatively good 一般/无所谓好坏Neither good/Bad 有些不好Somewhat bad 非常不好Extremely bad 不知道Do not know色泽 Colour 5 4 3 2 1 9滑润度 Smoothness 5 4 3 2 1 9巧克力香度 Smell 5 4 3 2 1 9脆度 Crispiness 5 4 3 2 1 9回味 Aftertaste 5 4 3 2 1 9太甜Too sweet 有点甜A bit too sweet 适中Just right 有点苦A bit too
11、bitter 非常苦Extremely bitter 不知道Do not know甜度 Sweetness 5 4 3 2 1 9太硬Too hard 有点硬A bit too hard 适中Just right 有点软A bit too soft 非常软6Extremely soft 不知道do not know硬度 Hardness 5 4 3 2 1 9出示示卡 Show CardQ31a 不考虑产品的品牌和价格，就产品的包装和口味而言，你会去购买这个产品吗?Will you purchase the product for its packaging and taste, regard
12、less brand and price?肯定会购买 Definitely will 5 跳至 Q33a Go to Q33a可能会购买 Probably will 4 跳至 Q33a Go to Q33a可能购买或不购买 Maybe/maybe not 3 跳至 Q33a Go to Q33 a可能不会购买 Probably not 2 继续 Continue肯定不会购买 Definitely not 1 继续 ContinueQ32a 请问您为什么这么认为?Why? Please give some reasonsQ33a.您觉得这个产品合理价格以及可以接受的最高和最低(过低而让人怀疑产品
13、品质)价格分别是多少?What is the reasonable price and the acceptable lowest and highest prices for this product?最容易接受的价格Most acceptable price过高的价格Too high price过低而让人怀疑品质的价格Too low price to trigger suspicion in quality7A 类 2：Hawaiian Host 部分产品代号_Product code for Hawaiian Host访问员：现在我将出示(另)一个巧克力产品的包装(记录包装代号_)给被访
14、者足够的时间观察包装，然后问以下问题Interviewer: Now I will display another chocolate packaging. Write down packaging code _Give respondents enough time to inspect packaging before answer following questionsQ21b.请问您第一眼看过包装后感觉如何?还有吗?还有吗?What is your first impression of the packaging? Probe出示示卡 Show CardQ22b.总的来说，您对这个包
15、装的喜欢程度如何 ?请用 1-5 分来表示，1 分代表非常不喜欢，5 分代表非常喜欢。您可以选择任意的分数代表您的想法。General speaking, how much do you like the packaging, please use 1-5 to indicate, 1 for dislike it very much and 5 for like it very much. You can choose between 1-5 freely to express your likeness非常喜欢 Like very much 5喜欢 Like 4一般 Neither lik
16、e it/Dislike 3不喜欢 Dislike 2非常不喜欢 Dislike very much 1Q23b 您喜欢这个包装的哪些方面?还有吗? 还有吗?Which aspect of packaging do you like? ProbeQ24b 您不喜欢这个包装的哪些方面?还有吗?还有吗?Which aspect of packing do you dislike? Probe8出示示卡 Show CardQ25b 对于这包装的每个部分，请用 1-5 分来表示您对这个包装的印象?Your impression on each part of the packing, using 1-
17、5 to indicate从打 X 的开始循环 Rotate from X非常好Extremely good 比较好Somewhat good 一般/无所谓好坏Neither good/Bad 有些不好Somewhat bad 非常不好Extremely bad 不知道Do not know色彩 Colour 5 4 3 2 1 9图案 Pattern 5 4 3 2 1 9设计风格 Design style 5 4 3 2 1 9形状 Shape 5 4 3 2 1 9包装方式 Pack method 5 4 3 2 1 9字体 Font 5 4 3 2 1 9尺寸 Size 5 4 3 2
18、 1 9包装材质/质感 Material 5 4 3 2 1 9出示示卡Q26b 请再看一下包装，我想问您对这种包装的产品印象。下面我将读出一些语句来描述这种包装的产品，请您用 1-5 分来表示同意程度，1 分表示非常不同意，5 表示非常同意9Please inspect the packaging again. I read out the following descriptions and please use 1-5 to indicate whether you agree or not, 1 for totally disagree, 5 for totally agree.从打
19、X 的开始循环 Rotate from X非常同意Totally Agree 有些同意Somewhat agree 无所谓同意 /不同意Neither agree/disagree 有些不同意Somewhat disagree 非常不同意Totally Disagree这是高品质的产品This is a product of high quality 5 4 3 2 1这是我愿意购买的品牌This is the brand Id like to buy 5 4 3 2 1这是个高档的品牌This is a premium brand 5 4 3 2 1这种产品适合女性This product
20、suits for female 5 4 3 2 1这种产品适合孩子This product suits for children 5 4 3 2 1它能使我心情舒畅This product makes me feel happy 5 4 3 2 1这是由一家值得信赖的公司制造的This is made by a trustworthy company 5 4 3 2 110这是个适合送给朋友的产品This is good for using as gift 5 4 3 2 1这是个适合送给情人的产品This is good for giving to lover 5 4 3 2 1这是个适合
21、自己享用的产品This is good for self consuming 5 4 3 2 1这是个适合与朋友分享的产品This is good for sharing with friends 5 4 3 2 1访问员：下面想请您品尝一下这种巧克力被访者品尝巧克力Interviewer: Now we would like you taste the chocolateRespondents tasting chocolate出示示卡 Show CardQ27b 总的来说，对这个产品口味的喜欢程度，请您用 1-5 分来表示，1 分表示非常不喜欢，5 分表示非常喜欢，您可以用 1-5 之间的
22、任何分数来表示您的意见General speaking, how much do you like the taste, using 1-5 to indicate, 1 for dislike it very much, 5 for like it very much. You can use 1-5 to indicate your likeness非常喜欢 Like very much 5喜欢 Like 4一般 Neither like/dislike 3不喜欢 Dislike 2非常不喜欢 Dislike very much 1Q28b.您喜欢这个产品口味的哪些地方?还有吗?还有吗?W
23、hich aspect of taste do you like? Probe11Q29b.您不喜欢这个产品口味的哪些地方?还有吗?还有吗?Which aspect of taste do you dislike? Probe出示示卡 Show CardQ30b.请问您用 1-5 分来对这个产品口味的每个方面打分?Please comment each aspect of taste using 1-5从打 X 的开始循环 Rotate from X循环Rotate 非常好Extremely good 比较好Relatively good 一般/无所谓好坏Neither good/Bad 有些
24、不好Somewhat bad 非常不好Extremely bad 不知道Do not know色泽 Colour 5 4 3 2 1 9滑润度 Smoothness 5 4 3 2 1 9巧克力香度 Smell 5 4 3 2 1 9脆度 Crispiness 5 4 3 2 1 9回味 Aftertaste 5 4 3 2 1 9太甜Too sweet 有点甜A bit too sweet 适中Just right 有点苦A bit too bitter 非常苦12Extremely bitter 不知道Do not know甜度 Sweetness 5 4 3 2 1 9太硬Too hard 有点硬A bit too hard 适中Just right 有点软A bit too soft 非常软Extremely soft 不知道do not know硬度 Hardness 5 4 3 2 1 9
