1、一、选择填空，从 A、B、C 三个选项中选出一个能填入空白处的最佳选项。 （每题 10 分）题目 1正确获得 10.00 分中的 10.00 分未标记标记题目题干Moreover, reservations by credit card four weeks _ guarantee availability of the room size required.选择一项：A. in advance 正确B. in additionC. in agreement反馈答案：译文：此外，用信用卡提前四个星期预订，可以确保所需空间。考点：in advance 的用法。解析：介词短语 in advance
2、 表示“预先，事先” ，four weeks in advance 意为“提前四周” ，句中 reservations by credit card 意为“用信用卡预订” ，in addition 意为“另外，额外” ；in agreement 意为“一致” ，意思与句意不符。所以答案是。正确答案是：in advance题目 2不正确获得 10.00 分中的 0.00 分未标记标记题目题干She is the CEO of Roston Sport Accessories_ I told you.选择一项：A. whoB. whom 不正确C. about whom反馈答案：C译文：她就是我跟
3、你谈起的 Roston 体育用品公司的执行总监。考点：介词+引起定语从句中关系代词的用法。解析：本题考查介词+引起定语从句中关系代词的用法。定语从句的先行词是 CEO，谓语动词的搭配应该是 tell sb about sth/sb, 意为“告诉某人关于某事/某人的事情” ，所以关系代词 whom 前要加 about，答案是 C。正确答案是：about whom题目 3不正确获得 10.00 分中的 0.00 分未标记标记题目题干An example of soft sell is to distribute free samples _ customers often respond favo
4、rably.选择一项：A. to whichB. in which 不正确C. which反馈答案：A译文：分发免费样品就是一种颇受消费者青睐的软性销售案例。考点：介词+引起定语从句中关系代词的用法。解析：本题考查介词+引起定语从句中关系代词的用法。定语从句的先行词是 samples；从句中谓语是 respond，为不及物动词，与其搭配的介词是 to，即 respond to，表示“对的反应” ； 所以关系代词 which 前要加 to，答案是 A。正确答案是：to which题目 4不正确获得 10.00 分中的 0.00 分未标记标记题目题干So I have a number of ot
5、her _ up my sleeve, as well.选择一项：A. tricksB. strict 不正确C. trace反馈答案：A译文：所以，我还有其它的一些花样。考点：have a trick/tricks up ones sleeve 的用法。解析：短语 have a trick/tricks up ones sleeve 意为“有锦囊妙计，对胸有成竹” 。本题选项中的三个词，词型相似，但意义不同，strict 意思是“严格的” ，trace 意思是“踪迹” ，trick 意思是 “技巧，计谋；诀窍” 。所以与本题搭配和词义一致的答案应该是。正确答案是：tricks题目 5不正确获
6、得 10.00 分中的 0.00 分未标记标记题目题干Our new type of treadmill _ release next month.选择一项：A. is due to 不正确B. is due forC. is due反馈答案：B译文：我们新出的跑步机下个月将如期投放市场。考点：be due for sth. 的用法。解析：A 和 B 两个选项中的介词不同，意义完全不同；短语 be due to 意为“是的结果，由于” ；be due for 意为“预期发生” ；be due 意为“到期” 。本题时间状语是 next month，含有将来的意思，所以正确答案是 B。正确答案是：
7、is due for未标记标记题目信息文本二、阅读理解（每题 10 分）题目 6部分正确获得 50.00 分中的 20.00 分未标记标记题目题干阅读下面的文章，根据文章内容给题目选择正确的答案。Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understand. Both of them can work. The effect depends on the type of customers and the type of prod
8、ucts.A hard sell is a kind of more direct and forceful sales tactics. The sales person just keeps explaining how good the product is, why people should buy it and even how the prices might increase if the consumer walks off.A soft sell is a different approach. The sales person tries to build trust w
9、ith consumers. He doesnt put pressure on them to buy things, just recommending a product and letting the consumers make their own decisions.An example of soft sell is to distribute free samples to which customers often respond favorably. Businesses can use free samples to build rapport and engage cu
10、stomers in products or services. Recommending products between friends is a little bit like doing soft selling. People dont really care if someone else buys the product. They are just giving their honest opinions and trying to be helpful.Humor in advertising is also used to attract the consumers att
11、ention and get them interested in the products or services. Customers often resist hard sales tactics, thus making soft-selling much more effective for success.1. Whats the topic and main idea of the passage? 回答不正确A. Selling Strategy Sales StaffB. Sales Staff What Sales Staff Should KnowC. Selling S
12、trategy Hard Sell and Soft Sell Strategies2. Customers often _ hard sales tactics, thus making soft-selling more effective for success.回答不正确A. resistB. opposeC. object3. Examples of soft sell mentioned in the passage include _. 回答正确A. telling customers how good a product isB. recommending products a
13、mong friendsC. putting pressure on customers to buy products4. Making humorous advertisements is one of the approaches companies use to _. 回答正确A. reduce selling costsB. arouse peoples interestsC. avoid the shortage of sales staff5. According to the passage, _. 回答不正确A. soft sell is expensiveB. hard s
14、ell is rarely resisted by customersC. soft sell is preferred by business companies反馈解析：1.本题要求对短文的话题和中心思想做出判断。根据短文第一段的信息可以看出，短文的话题是 hard sell and soft sell，短文要讨论的是这两种销售方法的具体内容。选项 A 和 B 均关注 sales staff 及其相关信息，并非短文要讨论的话题和主题。因此，正确答案为 C。2.本题为词义辨析题，考察对 resist，oppose，object 词汇的理解。这三个词都有抵制或反对的含义，resist 通常指来
15、“拒绝接受，抵制” ，oppose 通常指“反对（计划、制度、政策等） ”，object 指的是“不赞成某件事，反对” 。因此，正确答案为 A。3.本题为细节题。本题考查的信息均出现在短文的第 4 段，本段只提到了两种促销的方法。因此，正确答案为 B。4.本题为细节题。本题考查信息出现在做后一段，选项 A 和 C 短文中未有提及，因此，正确答案是 B。5.本题为推理题。选项 B 与文中信息相反，选项 A 短文并未提及，短文最后一句话的含义与选项 C 最为接近，因此，正确答案为 C。一、选择填空，从 A、B、C 三个选项中选出一个能填入空白处的最佳选项。 （每题 10 分）题目 1正确获得 10
16、.00 分中的 10.00 分未标记标记题目题干We sell insurance cover, the _ you pay will depend on the cover you require.选择一项：A. feeB. fareC. charge 正确反馈答案：C译文：我们买保险，费用取决于你想要保险的范围大小。考点：charge 与 fee, fare 的区别。解析：fee, fare 和 charge 的词义都与“费用”有关，但是 fare 强调是票价；fee 强调的是“为一定目的所付的费用，包括酬金、注册费和学费等” ；charge 强调的是为某项服务要收取或付出的费用，所以答案
17、应该是 C。正确答案是：charge题目 2不正确获得 10.00 分中的 0.00 分未标记标记题目题干Businesses can use free samples to build rapport and _ customers _ products or services.选择一项：A. engagetoB. engagein 不正确C. engagefor反馈答案：译文：企业可使用免费样品和客户建立融洽的关系，并以此吸引他们对产品或服务的兴趣。考点：engage in的用法。解析：短语 engagein表示 “吸引”或“从事于某项事业” ；engageto表示“与某人订婚” ；eng
18、agefor意为“允诺，保证” 。Engage 与不同介词搭配，意义不同，根据句义“使顾客对产品和服务感兴趣” ，所以答案是 B。正确答案是：engageto题目 3不正确获得 10.00 分中的 0.00 分未标记标记题目题干_ your price be competitive and date of shipment acceptable, we intend to place a large order with you.选择一项：A. If 不正确B. ShouldC. If should反馈答案：B译文：如你方的价格具有竞争力，装船日期可以接受，我们打算大量订货。考点：情态动词 s
19、hould 用在虚拟条件句中倒装的用法。解析：这是一个省略了 if 的虚拟条件句。在虚拟条件句中，如果谓语动词是 were 或 had，或有情态动词 should，可将条件从句中的 if 省略，同时把 were/had/should 置于主语之前，倒装，所以答案是 B。正确答案是：Should题目 4不正确获得 10.00 分中的 0.00 分未标记标记题目题干We will have flown for 13 hours by the time we _ to New York.选择一项：A. will getB. get 不正确C. have got反馈答案：A译文：在到纽约之前，我们要飞
20、 13 个小时。考点：一般现在时在从句中表示将来的用法。解析：本题考查一般现在时在从句中表示将来的用法。在主句为将来时态的句子中，从句中可以用一般现在时表示将来的概念。所以答案是 A。正确答案是：will get题目 5不正确获得 10.00 分中的 0.00 分未标记标记题目题干The newly-designed ad _ brought about a higher click through rate by the end of next month.选择一项：A. willB. have 不正确C. will have反馈答案：C译文：到下月底，新设计的广告将会带来更高的点击率。考点
21、：将来完成时的用法。解析：本题考查将来完成时的表达方法。将来完成时指在将来的某个时间点之前要完成的动作，句中的时间状语 by the end of next month 说明时间是将来，介词 by 表示“截止到某个时间点为止” ，句中意为“截止到下个月末为止” ，是用将来完成时的明显特征，所以答案是 C。正确答案是：will have未标记标记题目信息文本二、阅读理解（每题 10 分）题目 6部分正确获得 50.00 分中的 20.00 分未标记标记题目题干阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F） 。The marketing mix consists of th
22、e four Ps: providing the customer with the right product at the right price, presented in the most attractive promotion and available in the easiest place. The product is not just an assembled set of components: it is something customers buy to satisfy a need they feel they have. The image and the d
23、esign of the product are as important as its specifications. Then the product must be priced so that it competes effectively with rival products in the same market. In addition, the product should be presented to customers through advertising (e.g. TV commercials, newspaper advertisements or posters
24、), packing (e.g. design, labels, materials), publicity, public relation and personal selling. Finally, the product must be available to customers through the most cost effective channels of distribution. A consumer product must be offered to end-users in suitable retail outlets, or available on hire
25、 purchase or by mail order.1. The author of the article intends to explain to us what the marketing mix is.回答正确2. Customers satisfaction matters greatly to a product.回答不正确3. The price of a product must be exactly the same as rival products in the same market.回答正确4. To make your product known to the
26、public, advertising is the only consideration you need to take into account.回答不正确5. A product can reach customers, according to the text, through retail outlets, hire purchase, mail order and online sales.回答不正确反馈解析：1.本题为主旨题。本文的第一句话即是文章的主旨句，既交代了全文的话题（the marketing mix）也道出了其中心思想（the four Ps in marketing） 。因此为答案 T。2.本题为细节题。文中第 2 句准确表达此含义，因此答案为 T。3.本题为细节题。文中第 4 句是针对产品价格的，但并非此意；再者，根据市场经济常识，产品价格不可能完全一致，因此答案为 F。4.本题为推断题。文中论及产品推销时提到了多种手段，如包装、公共关系和个人推销，并非广告一种， 因此答案为 F。5.本题为细节判断题。文中最后一句话介绍了不同的销售方式，但并未提及网上销售，此判断题在细节上与原文是有出入的，因此答案为 F。
