1、Welcome！,Members of our team: Yiting Wang Xueqing Zhao Xiaoqin Yang Li Zhang Fanfan Ji Xingyan Wang Xuwen Wang,Agenda,Intro & History,Business & Products,Main Markets,Main Competitors,Financial Highlights,Strategic Planning,Intro & History,How much do you know about Nestl?,Good Food, Good Life.,Worl
2、ds No.1 Food & Beverages Company,Nestl Head Office in Vevey, Switzerland,CEO: Paul BulckeRank in Top500: 71Employees: 328,000Factories: 461 in 83 countriesR&D Networks: 27,History：Nestls Origin,Founder: Henri Nestl (1814 - 1890),Nestls first infant milk cereal in 1867,History: 1867-1905,The first Ne
3、stl logo in 1868,1905 Nestl and Anglo Swiss Condensed Milk Co. (new name after merger),FARINE LACTE: Condensed milk tins on display,1867 launched Farine lacte,History: 1919-1938,1925 Chocolate became an integral part of our business1929 Merger with Peter, Cailler, Kohler Chocolats Suisses S.A.1934 L
4、aunch of Milo1938 Nescaf coffee was launched,NESCAF: Tin from 1938,History: 1939-1975,1939 Activities in the Western Hemisphere, the British Empire and overseas1943 Nescaf coffee are serving in Europe and Asia1947 Nestl Alimentana S.A. (new name after merger with Maggi) 1948 Launch of Nestea and Nes
5、quik,OLD FASHIONED: Chocolate bar from 1945,History: 1976-1995,1977 Nestl S.A. (new company name) Acquiring Alcon Laboratories Inc.1986Creation of Nestl Nespresso S.A. 1988 Buitoni became part of our portfolio1990 Cereal Partners Worldwide (joint venture with General Mills) 1991 Beverage Partners Wo
6、rldwide (joint venture with Coca-Cola),1993 Creation of Nestl Sources Internationales (2002: Nestl Waters),History: 1996-2003,1997 Creation of Nutrition Strategic Business Division (2006: Nestl Nutrition) 1998 Launch of Nestl Pure Life2001 Merged with the Ralston Purina Company2003 Acquired Mvenpick
7、 Ice Cream,History: 2005-2009,2006 Acquired Jenny Craig and Uncle Tobys,2007 Acquired Novartis Medical Nutrition, Gerber and Henniez,PETER BRABECK-LETMATHE visits a water facility in Kenya,History: 2010-2011,2010 launched the Nestl Cocoa Plan Creation of Nestl Health Science and Nestl Institute of H
8、ealth Sciences acquired Kraft Foods frozen pizza business.,2011 Acquired a 60% share in Hsu Fu Chi in China Acquired a 60% share in the Yinlu Foods Group (Yinlu) in China,More in This year: 2012,Work with the Fair Labor Association on our cocoa supply chain Launches coffee machine for small business
9、es in Europe,CAF-STYLE COFFEE: A cappuccino at the touch of a button.,Tops list of global companies cutting carbon emissions,Business & Products,1,4,Products,2,3,4,5,6,7,8,9,Products,10,13,11,12,14,Nestl Infant Cereals The ideal weaning food,Baby foods & Dairy,A delicious evaporated milk A good sour
10、ce of calcium,Bottled water,Affordable, safe, healthy hydration with a great taste.,Weight management,Jenny Craig, Inc.,Bottled water & Weight management,Petcare & Sport nutrition,a perfect balance of healthy ingredients,a wide selection,Petcare,Sport nutrition,Healthycare nutrition & Food service,b
11、alanced nutrition to keep you going,Healthycare nutrition,Good quality,Food service,Chocolate confectionery,0 grams of trans fat,Culinary chilled frozen food,light wafer texture and delicious chocolate taste,Chocolate & Culinary chilled frozen food,Cereal,Drinks,Ice cream,A delicious cereal made wit
12、h whole grain,magical enjoyment you can feel good about.,combine healthy real fruit and a delicious taste,Cereal, Drinks & Ice cream,Enjoy quality moments every day,Nescaf 3 in 1,Nescaf Cappuccino,Nescaf Classic,Coffee,Coffee,Nescaf Cappuccino,Nescaf 3 in 1,Nescaf Classic,medium-dark Roast a full fl
13、avor,Theyre frothy and wonderful.,amazingly easy to make,Coffee,Unique selling points,1.High quality 2.Reasonable price 3.Well-known brand 4.Strong R & D capability 5.Nestles idea,Main Markets,28,Main Markets,North America,Europe,Asia,Africa,Australia,South America,29,Nestl,Share,Growth,Mergers,Inve
14、st,Acquisitions,The World,30,Investment In The World,Nestl Shuangcheng factory started production in Heilongjiang Province,Hong Kong factory (dairy + ice cream) through acquisition of Dairy Farm,Nestl Erguna Factory started production (Inner Mongolia),Cumulative direct investment from Switzerland: R
15、MB 8.3 billion,Added Capacity at Nestl Shanghai Ltd,31,Sales Growth,value increase,Market Sales,Aisa,milk&coffee chocolate&candy prepared dishes cooking aids,Europe,milk&cereal ice cream water,North America,cereal&liquid beverages chocolate&candy pet-care,33,Kit-Kat,Cooking Food,Ice Cream,Nestle,Pet
16、-care,Dairy Products,Candy,Mergers & Acquisitions In The World,34,In UK,In USA,In China,Kit Kat sals are up 18 per cent this year,Nestl has joined HWCF.,Nestl Pure Life factories .,Nestl Market Share Growing,Main Competitors,Competition,1,2,Main competitors,1,2,3,4,second largest food and beverage c
17、ompany,Products competition,39,For coffee:,VS,Unified packaging and specification,a wide range of products,Local characteristics,Perfect mix of coffee, milk and a little sugar,Originated in Brazil in the 1930s,deliciously rich and balanced coffee,40,For ice cream:,VS,ice cream brand is walls,world m
18、arket share of 17%.,Acquisition of Dreyer,natural ingredients,Worlds largest ice cream manufacturer,41,For drink:,VS,various products,carbonated beverage,various products,essential vitamins and minerals,packaging respects the environment,For chocolate:,A wide range of chocolate,Include M&M S,DOVE, S
19、NICKERS and Crispy,a well-balanced diet and active lifestyle,Contribute to the positive, world-renowned reputation of chocolate,Financial Highlights,Earnings per share,In CHF,(a) Percentage derived from total number of registered shares. Registered shares represent 62.3% of the total share capital.
20、Statistics are rounded, as at 31.12.2011.,Income statement,Reason of sustained growth,Corporate vision and mission,Strategic objective,Trade mark,Mergers and acquisitions Operating incomeincrease 4% per year,Quality of goods Social environment problem,Security Responsibility,Warm mother love Nature
21、and family,Financial data,Sales by activity breakdown,Balance sheet,General trend,2009,110916,111641,214781,Total assets,Comparison of revenue,In millions of USD,Comparison of profit,In millions of USD,Comparison of total assets,In millions of USD,Strategic Planning,Unmatched product and brand portf
22、olio,Innovation & Renovation,Wherever, whenever, however,Nutrition, Health and Wellness,Nestl Roadmap to Good Food, Good Life,Growth drivers,Competitive advantages,Operational pillars,Emerging markets and PPP,Out-of-home leadership,Premiumisation,Unmatched R&D capability,Unmatched geographic presenc
23、e,People, culture, values and attitude,Consumer communication,Operational efficiency,63,Business Principles,1. Nutrition, Health and Wellness2. Quality Assurance and product safety3. Consumer Communication4. Human rights in our business activities5. Leadership and personal responsibility6. Safety an
24、d health at work 7. Supplier and customer relations8. Agriculture and rural development9. Environmental sustainability10. Water,Click to adTo the world school-age children nutrition, health and happiness of life to expand education pland title in here,In Africa, set up a research and development cen
25、ter,Create Shared value award, reward every two years a promote solve nutrition, water management and agricultural community development innovation action,2,3,The three new measures,1,“Youku and Potatoes ”,They hope that through youku potatoes in video marketing resources, deepen nestle and Chinese
26、consumers brand communication.,（10,8,2012）,Plan next year in xiamen and the dongguan to open two r&d center.,Increase investment in China,（10,18,2012）,4 C,Experts and colleagues do 4 c general management rulesfree training for the coffee fammers yunnan.To promote Coffee production, processing and tr
27、ade sustainable development,4C-Command Code for theCoffee Community,Coffee Community,(10,29,2012),wyeth milk powder,Nestle $11.85 billion acquisition of Pfizers baby nutrition business wyeth milk powder obtained the approval of the Chinese regulators,$118.5,（11，30,2012）,Nutrition SciencePartners,Nes
28、tle subsidiary Nestle health science company (Nestle HealthScience) and HuangZhongGuo medicine were holding half shares,（11,29,2012）,XuFuJi,Nestle will be the price of 1.7 billion dollar XuFuJi acquisition of a 60% stake,（12,7,2012）,“Love is jiangxi, build a harmonious“,Love is jiangxi, build a harm
29、onious,“the nutrition and health education project“,(12, 14, 2012),Nestle market center of gravity slow shift to emerging markets,2013,Our vision,“Whether it is in terms of convenience, health or pleasure, we are able and committed to create trustworthy products, systems and services that contribute to improving the quality of consumers lives.”,SETTING THE DIRECTION:Werner Bauer,Chief Technology Officer, Nestl S.A. Innovation, Technology and Research & Development,Thank You！Best wishes for 2013！,
