1、Presenter name Title Date,Rethink IT and reinvent business with cloud and IBM.,Topics,Clouds disruptive potentialChallenges to considerSpecific, proven patterns of successWhy IBMNext steps,daily client transactions through public cloud,managed virtual machines.,2,cloud engagements in the first 6 mon
2、ths of 2011 alone.,Pressures like workforce mobility and increasing productivity are placing greater demands on IT systems.,Increased expectations,Increased demands,Increased competition,growth in digital data from 2007 to 2011.,of the worlds largest companies in 2000 remain on that list today., 201
3、1 IBM Corporation,of surveyed enterprise IT budgets in 2010 were spent on ongoing operations and maintenance costs.*,54%,*Source: Forrester Research, Inc. “2011 IT Budget Planning Guide,“ October 7, 2010 by Craig Symons,CAGR growth in self-service channels,As a result, cloud is an increasingly attra
4、ctive means of creating and delivering IT services.,Value delivered,Change management,Test provisioning,Install database,Install of operating system,Provisioning environment,Design and deploy business applications,From traditional,To cloud,Months,Weeks,1 day,1 day,Months,Days or hours,20 minutes,12
5、minutes,3060 minutes,51% cost savings,Days/Weeks,“Our commitment to informed decision making led us to consider private cloud delivery of Cognos via System z, which is the enabling foundation that makes possible +$20M savings over 5 years.”, IBM Office of the CIO,IT and Business are attracted to clo
6、ud for different reasons.,Efficiency,Transformation,Rethink IT.,Rapidly deliver servicesIntegrate services across cloud environmentsIncrease efficiency,Initiate new revenue streamsDrive faster time to market for new servicesMeet changing customer expectations,Reinvent business.,*Source: Gartner, Clo
7、ud Computing Services, Virtualization Top CIO 2011 Wish Lists Jan 24 2011,IT is drawn to clouds cost, efficiency and control,while business users are drawn to clouds simplified, self-service experience and new service capabilities.,of CIOs plan to use cloudup from 33% two years ago.,of business exec
8、utives believe cloud enables business transformation and leaner, faster, more agile processes.,2011 IBM CIO Study, London School of Economics, December 2010,Efficiency,Transformation,Cloud helps business and IT create and deliver value in fundamentally new ways.,Enable new IT and business processes
9、that break down traditional silos and simplify access to information in order to deliver better business outcomes.,Deliver IT without boundaries,Speed the delivery of new offerings and services by creating new models of self- service and deployment.,Improve speed and dexterity,Empower internal and e
10、xternal communities to define and create new offerings and services.,Create new business value,Cloud in action: University of Bari,Students at Italys University of Bari use IBM cloud to create innovative solutions to help the local economy.,Give students a platform to create innovative solutions for
11、 local communities and businesses in southern Italy.,Business challenge,Elastic, cloud-based services from sensors, market systems and GPS data, connecting university, private sector and government agencies.,Rethinking IT,Cut shipping times for local deliveries in half.More efficient supply chain wi
12、th fishermen completing transactions with merchants while still at sea.Winemakers increase quality with constant soil- condition monitoring.,Reinventing business,8,Businesses are choosing a variety of cloud models to meet their unique needs and priorities.,Private cloud,Hybrid IT,Public cloud,Applia
13、nces, pre-integrated systems and standard hardware, software and networking.,Traditional IT,On or off premises cloud infrastructure operated solely for an organization and managed by the organization or a third party,Available to the general public or a large industry group and owned by an organizat
14、ion selling cloud services.,Traditional IT and clouds (public and/or private) that remain separate but are bound together by technology that enables data and application portability,However, successful implementation demands focus on three key challenge areas.,Moving beyond incremental adjustments w
15、ith enhanced business services and industry solutions.,Business process redesign,Seamless end-user experiences across heterogeneous environment.,Seamless integration,Holistic approach to interoperability, resiliency and management that matches requirements of the workload.,Integrity and Security,Eff
16、ective security must be a well-planned part of cloud designs from the start not treated as an afterthought,Secure by design: Avoids the common one-size-fits-all approach which can lead to failure Is specifically tuned to the security, authentication, compliance, and privacy concerns of individual or
17、ganizations,Security in the Cloud: Has much in common with traditional IT issues like identity and access rights, safeguarding data, and developing and enforcing security policies Cloud has the potential to be more secure than traditional environments,Adoption patterns are emerging for successfully
18、beginning and progressing cloud initiatives.,IaaS: Cut IT expense and complexity through a cloud enabled data center,PaaS: Accelerate time to market with cloud platform services,Innovate business models by becoming a cloud service provider,SaaS: Gain immediate access with business solutions on cloud
19、,IBM delivers prescriptive, repeatable cloud solutions for our clients most pressing priorities.,Pre-built, pre-integrated IT infrastructures tuned to application-specific needs,Advanced, reliable, highly secure and scalable platform for creating, managing, and monetizing cloud services,Integrated s
20、ervice management, automation, provisioning, and self service,Capabilities provided to consumers for using a providers applications running on a cloud infrastructure,Cloud Enabled Data Center,Cloud Platform Services,Cloud Service Provider,Business Solutions on Cloud,Patterns of adoption can be imple
21、mented with specific, repeatable projects supported by industry-leading offerings,Cloud Service ManagementRole: CIO/CTO Capabilities: Automated provisioning and de-provisioning of IT resources Self-service portal Monitoring of physical and virtual resources Metering and accounting for cost recovery
22、Advanced image management Integrated cloud services management Single access method and security,Cloud Enabled Data Center,Desktop cloudRole: CIO/CTO/IT Manager Capabilities: Managed services with secure authentication management Flexible delivery models, standard cloud-based offerings, dedicated in
23、frastructure, and customer premise solutions. Assessment and planning services Choice of end-user devices,Patterns of adoption can be implemented with specific, repeatable projects supported by industry-leading offerings,Cloud Platform Services,Develop and Deploy Virtual Web AppsRole: Sr. IT Operati
24、ons Leader Sr. Development Manager & Developers Capabilities: Integrated development tooling Simplified deployment Application-centric visibility Self service interface Automatic elasticity,Development and Test EnvironmentsRole: VP IT VP Dev Quality Managers Capabilities: Instant-on access to dev/te
25、st tools, middleware, and processes Advanced image management Virtual developer desktops Collaboration License management,Patterns of adoption can be implemented with specific, repeatable projects supported by industry-leading offerings,Cloud Service Provider,Build the Cloud InfrastructureRole: CIO,
26、 LOB owner, reseller, distributor, ISV Capabilities: Deeply virtualized hardware Automated systems management to deploy, provision, and manage cloud instances Storage Multi-tenancy Comprehensive security,Enable Applications in the CloudRole: Chief Marketing Officer, VP Sales, LoB owner Capabilities:
27、 Enterprise class cloud platform Cloud-enabled middleware components A partner ecosystem that provides access to technology or industry specific cloud,Patterns of adoption can be implemented with specific, repeatable projects supported by industry-leading offerings,Business Solutions on the Cloud,Co
28、mpute and Storage as a ServiceRole: CIO/CTO/IT Manager Capabilities: Enterprise governance & communities Choice of server configurations, operating systems, software images Persistent storage, network isolation options and premium support options Integration across clouds and between traditional IT,
29、Digital Marketing OptimizationRole: CMO/VP/Director of marketing E-Commerce LOB Advertising LOB Capabilities: Understand how visitors interact with your business Capture demographic and behavioral information Personalize offers across digital channels Optimize marketing spend mix.,IBM is working wit
30、h clients in each of these areas to help them achieve real business value.,Major U.S. financial services company:$3M in savings 13x faster deployment612 month ROI,Citi:Brought a 45-day wait for server resources down to 20 minutes with self-service request, automated provisioning and internal chargeb
31、ack.,QuangTrung Software City:,True Value:Transformed the management of its supply chain across 5,000 hardware stores in 54 countriesReduced lead time by 56%Reduced back orders by 85%,Cloud Enabled Data Center,Cloud Platform Services,Cloud Service Provider,Business Solutions on the Cloud,Ho Chi Minh
32、 Citys laaS and hosting facility serving Vietnams largest software development center,IBMs comprehensive capabilities make the cloud promise a reality.,IBM SmartCloud,Business Process as a Service Software as a Service,Platform as a Service,Infrastructure as a Service,Design,Deploy,Consume,Design,De
33、ploy,Consume,Establish a cloud strategy and implementation plan to get there.,Build cloud services, in the enterprise and/or as a cloud services provider.,Manage and optimize consumption of cloud services.,Example capability,Infrastructure strategy and design services Network integration services Cl
34、oud security strategy roadmap,Preconfigured deployment patternsAppliance with pre-installed, pre-configured images,SaaS offeringsIntegrationPublic cloud for application-specific workloads,IBM has proven solutions to efficiently deliver on every phase of Cloud,IBM SmartCloud provides a robust platfor
35、m for the full IBM cloud portfolio, built on the IBM cloud reference model.,IBM SmartCloud,Management, support and deployment,Security and isolation,Availability and performance,Technology platform,Payment and billing,IBM Cloud Reference Model,Business Process as a Service Software as a Service,Plat
36、form as a Service,Infrastructure as a Service,Our own use of cloud extends across the entire IBM organization and has transformed the IBM business on multiple levels.,109,000 IBM employees use Blue Insight, the worlds largest business analytics private cloud. 1,800 IBM marketers across 6 continents
37、utilize IBM cloud-based Marketing Operations daily. 6,000 IBM users of Blueworks Live to improve internal business processes200 million minutes of IBM web conferencing with LotusLive Meetings. Avoiding over $20M in expenses over 5 years with our private analytics cloud1,200 users in IBM China develo
38、pment labs, plus IBM Call Center teams in the United States and India, have migrated to a desktop cloud environment.,22,IBM drives client-focused open standards and interoperability.,IBM solutions are built on a comprehensive, open reference model.,Provides guidance to the multiple cloud standards-d
39、efining bodies.Establishes the criteria for open- standards-based cloud computing.Delivers content in the form of best practices, case studies, use cases, requirements, gap analysis and recommendations for cloud standards.,companies are participating.,operate outside the IT realm.,23,Our strong ecos
40、ystem of partners augments our capabilities.,Cloud Business Partners,60+ create IBM solutions15+ enhance the IBM SmartCloudGlobal reachIndustry-specific assets and practicesDeep specialty focus Cloud Application Providers Cloud Builders Cloud Infrastructure Cloud Technology Providers,IBM provides th
41、e right hardware, software and expertise to help your organization fully leverage the cloud.,A next-generation combination of technology, expertise and reach helps you advance your cloud deployment.,of Fortune 100 companies are using IBM cloud capabilities.,IBM Cloud Labs,IBM SmartCloud Centers,“IBM
42、 has one of the most comprehensive cloud portfolios.”, Jeff Vance, Datamation,We offer extensive real-world experience working with some of the most innovative, forward-thinking IT organizations on the planet.,successful private cloud engagements in 2010.,“IBM has one of the most comprehensive cloud
43、 portfolios, with the cloud integrated throughout its many lines of business. Moreover, IBMs consulting arm has put them in touch with numerous early adopters and special use cases all of which helps the company stay ahead of competitors. ”, Jeff Vance, Datamation,managed virtual machines.,26,daily
44、client transactions through public cloud,The business and IT press is taking notice of IBMs leadership.,The time has come to rethink IT and reinvent business with cloud and IBM,Ask the fundamental questions:,Is your organization achieving the levels of innovation required to complete in todays envir
45、onment?Is your organization able to nimbly put lucrative ideas into action?Does your organization incorporate the best ideaseven if they come from outside?Are you developing internal capabilities that would be better handled by others?,Go to for more information.,28, of adoption can be implemented
46、with specific, repeatable projects supported by industry-leading offerings,Cloud Enabled Data Center,Additional projects. Substitute either or both for the projects in the main part of the deck,Virtual Environment ManagementRole: CIO/CTO Capabilities: Standardized, integrated, optimized virtual infr
47、astructure Monitoring and management interface Security and image governance,Cloud Infrastructure Strategy and RoadmapRole: CIO/CTO/IT Executives Capabilities: Identifies where/how cloud can drive value in the enterprise Uses research tool to prioritize workloads for migration to cloud Creates ROI f
48、or selected workload. Assesses environment to determine readiness, strengths & gaps,Patterns of adoption can be implemented with specific, repeatable projects supported by industry-leading offerings,Cloud Platform Services,Deployment Planning and AutomationRole: Developers Architects Capabilities: P
49、lanning, automation, and governance of application deployment to the cloud. Visualization of the target deployment environment Automation for deployment environment construction and configuration,Additional projects. Substitute either or both for the projects in the main part of the deck,Patterns of
50、 adoption can be implemented with specific, repeatable projects supported by industry-leading offerings,Business Solutions on the Cloud,Social BusinessRole: LOB Exec CIO Capabilities: Collaborate in a single place, securely across firewalls. Store and share files, manage projects seamlessly and host online meetings. Participate in online projects and communities,
