1、,Haagen Dazs,第二小组成员：黄静宇 林彩招 陈晓娜 郑佳鑫 陈哲轩 冯彦睿,Haagen Dazs ice cream brand is a myth, set its birth With a popular words, is purely accidental. Haagen he is the father of a man named Reuben. Most people in Poland, by selling fruit the ice started, his first pot of gold accumulation.,哈根达斯是冰淇淋品牌的一个神话，它的诞
2、生套用一句时下流行的话来说，就是纯属偶然。哈根达斯之父是一个叫鲁本.马特斯的波兰人，靠销售水果冰起家，积累了自己的第一桶金。,在其他冰品制造商以降低产品价格进行竞争时，例如在冰品中加入安定剂、防腐剂及增加空气含量的同时，马塔斯决心制造最好的冰淇淋，而坚持使用纯净、最天然的原料。马塔斯为他的冰淇淋取了一个丹麦名字-Haagen-Dazs，他认为这个斯堪的纳维亚的名字可以唤起人们对新鲜、天然、健康及高品质的追求。而最早的哈根达斯冰淇淋只有香草、巧克力和咖啡三种口味，草莓是第四种。现今，哈根达斯已经被视为冰淇淋品牌中的贵族。,In 1921,brand founder Reuben Matos.De
3、velopment of delicious ice cream,was widely welcomed.In 1961,Reuben Matos.This cream will officially named Haggen-Dazs,and in the United States of America offcially listed.In 1976,the frist in the United States opened Haagen-Dazs dessert house.In 1994,Reuben Millers death,at the age of 89.In 2000,wi
4、th the frist store opening in Guangzhou,southern china formally enter the market.,1921年，品牌创始人鲁本.马特斯研制美味的冰淇淋，受到广泛关注。,1961年，鲁本.马特斯将这种冰淇淋正式命名为“哈根达斯”，并在美国正式上市。,1976年，第一家哈根达斯甜品屋在美国开业。,1986年，推出“Stick Bar冰激凌脆皮条”，被Dairy Foods杂志评为年度产品,1994年，鲁本。马斯特逝世，享年89岁,2000年，随着广州第一家分店的开幕。哈根达斯正式进军华南市场。,1996 Shanghai,1984 J
5、apan,1987 Europe,2005 Tsingtao,1983 Singapore Hong Kong,Came up in 1961, Bronx(布朗克斯),Newyork. maken by Reuben Mattus（鲁本马斯特）,So far more than a dozen countries around the world.,Love her ,take her to Haagen Dazs,About Haagen Dazs,Haagen-Dazs from Europe starting in 1989 to expensive than regularice c
6、ream 5-10 times the price, we should On prices, Haagen Dazs There is no advantage at all.,However, it adopted a unique marketing strategy, and quickly occupied the market, a top ice cream brand.,Compared to other ice cream food, Haagen Dazs consumer groups to be much smaller.,It is understood that t
7、he “H?agen Dazs almost do television advertising,“ the majority of ads are highly visual impact of the print ads, in particular some of the media release, lock those pyramid tip consumers.,相比其他冰淇淋食品，哈根达斯的消费群体要小得多,据了解，“哈根达斯几乎不做电视广告”， 大部分广告都是极富视觉冲击力的平面广告，在特定的一些媒体上发布，锁定那些金字塔尖的消费者。,Haagen Dazs advertisi
8、ng words, there are always many creative ingenuity,so it is familiar with relish by the people.,哈根达斯的广告词，总是有许多别出心裁的创意，因此为熟悉它的人们所津津乐道。,initial advertisements such as: “delicious Haagen Dazs, like gold in the 24-K 24K, Japan Kobe beef, in particular the original palm oil, and theordinary mushroom truf
9、fles, and Chinas ceramics, Tiffany Africa ice cream areas in the Need for. “,最初的广告词如:“美味的哈根达斯，就像黄金里的24K足金，日本神户的牛肉，特别原始的棕榄油，平凡蘑菇的块菌，中国的陶瓷，非洲的人妖是冰淇淋领域中的极品之作。”,“love her, let her eat Haagen Dazs“ This classic sensational advertisements to attract more numerous Haagen Dazs lovers become regulars. Love theproduct label affixed to Haagen Dazs has become an intelligence peoples feelings and love Token witnesses.,而“爱她,就请她吃哈根达斯”这句经典的煽情广告词更是吸引了无数情侣成为哈根达斯常客。 将产品贴上爱情标签,使哈根达斯俨然成为情人们的爱情信物和感情见证人.,Thank you,Love her ,take her to Haagen Dazs,
