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2、or your targeted keywords.,Crawlability / Optimized Code,Internal Link Structure,Link Popularity / Relevance,Key Factors,Content Relevance,Where are the Organic Results?,Organic,Pay Per Click,Pay Per Click,Industry Research Who gets the clicks?,The vast majority of clicks - roughly 60 percent, go to
3、 organic listings.,Source: Enquiro, 2006,Organic Clicks vs Paid Clicks,Industry Research: Organic SEO is the most popular form of SEM,Organic SEO is the most popular form of SEM, with almost three-quarters of advertisers using this method, with paid placement a very close second at 71%,Industry Rese
4、arch & The case for SEO,The majority of clicks are going to Organic listings.SEO is the most popular form of SEM.SEO provides a high ROI.Many people dont go past the 1st page in the Search results. Users trust the Natural results to be more relevant to their Search query.,Reasons to conduct SEO,*Sou
5、rces: Iprospect Research, eMarketer,SEO Process,Step 1: Discuss Business objectives. Step 2: Conduct initial keyword analysis. Step 3: Identify the keyword/landing page combinations. Step 4: Interim Client Approval for Keyword/Landing Pages. Step 5: Baseline Ranking & Traffic reports. Step 6: On-sit
6、e & Off-site optimization. Step 7: Detailed Recommendation documents. Step 8: Implementation. Step 9: Monitoring and Optimizing: We provide monthly reporting and optimization recommendations. The reporting is compared to the baseline (or previous months results) to identify trends and help guide add
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8、 code and page layout. Code validation. Search Engine Saturation. Link Popularity Analysis. Link Relevancy & Co-Citation Analysis (Topical Relevancy).,Page Title,Alt-Tags,Link Title Tags,Site-Side Optimization,Technical SEO - Example of Page Elements,Anchor Text,Navigation,Technical SEO - Source Cod
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