1、 Born to win1999 年全国硕士研究生入学统一考试英语试题Section I Structure and VocabularyText 2In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products a
2、nd services with one another. Such business-to-business sales make sense because businesspeople typically know what product theyre looking for.Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. “Businesses need to feel they can trust the pathway betwee
3、n them and the supplier,” says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the companys private intranet.Another major shift in the model for Internet commerce
4、 concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to “pull” customers into sites. In the past year, however, software companies have developed tools that allow companies to “push” information directly out to consumers, transmit
5、ting marketing messages directly to targeted customers. Most notably, the Pointcast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers computer monitors. Subscribers can customize the information they want to receive and proceed directly to
6、a companys Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offerings, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion t
7、hat the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. Thats a prospect that horrifies Net purists.But it is hardly inevitable that companies on the Web will nee
8、d to resort to push strategies to make money. The examples of Virtual Vineyards, A, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to fr
9、ee fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge.55. We learn from the beginning of the passage that Web business _.A has been striving to expand its marketB intended to
10、 follow a fanciful fashionC tried but in vain to control the marketD has been booming for one year or so56. Speaking of the online technology available for marketing, the author implies that _.A the technology is popular with many Web usersB businesses have faith in the reliability of online transac
11、tionsC there is a radical change in strategyBorn to winD it is accessible limitedly to established partners57. In the view of Net purists, _.A there should be no marketing messages in online cultureB money making should be given priority to on the WebC the Web should be able to function as the telev
12、ision setD there should be no online commercial information without requests58. We learn from the last paragraph that _.A pushing information on the Web is essential to Internet commerceB interactivity, hospitality and security are important to online customersC leading companies began to take the o
13、nline plunge decades agoD setting up shops in silicon is independent of the cost of computing powerText 3An invisible border divides those arguing for computers in the classroom on the behalf of students career prospects and those arguing for computers in the classroom for broader reasons of radical
14、 educational reform. Very few writers on the subject have explored this distinction - indeed, contradiction - which goes to the heart of what is wrong with the campaign to put computers in the classroom.An education that aims at getting a student a certain kind of job is a technical education, justi
15、fied for reasons radically different from why education is universally required by law. It is not simply to raise everyones job prospects that all children are legally required to attend school into their teens. Rather, we have a certain conception of the American citizen, a character who is incompl
16、ete if he cannot competently assess how his livelihood and happiness are affected by things outside of himself. But this was not always the case; before it was legally required for all children to attend school until a certain age, it was widely accepted that some were just not equipped by nature to
17、 pursue this kind of education. With optimism characteristic of all industrialized countries, we came to accept that everyone is fit to be educated. Computer-education advocates forsake this optimistic notion for a pessimism that betrays their otherwise cheery outlook. Banking on the confusion betwe
18、en educational and vocational reasons for bringing computers into schools, computered advocates often emphasize the job prospects of graduates over their educational achievement.There are some good arguments for a technical education given the right kind of student. Many European schools introduce t
19、he concept of professional training early on in order to make sure children are properly equipped for the professions they want to join. It is, however, presumptuous to insist that there will only be so many jobs for so many scientists, so many businessmen, so many accountants. Besides, this is unli
20、kely to produce the needed number of every kind of professional in a country as large as ours and where the economy is spread over so many states and involves so many international corporations.But, for a small group of students, professional training might be the way to go since well-developed skil
21、ls, all other factors being equal, can be the difference between having a job and not. Of course, the basics of using any computer these days are very simple. It does not take a lifelong acquaintance to pick up various software programs. If one wanted to become a computer engineer, that is, of cours
22、e, an entirely different story. Basic computer skills take - at the very longest - a couple of months to learn. In any case, basic computer skills are only complementary to the host of real skills that are necessary to becoming any kind of Born to winprofessional. It should be observed, of course, t
23、hat no school, vocational or not, is helped by a confusion over its purpose.59. The author thinks the present rush to put computers in the classroom is _.A far-reachingB dubiously orientedC self-contradictoryD radically reformatory60. The belief that education is indispensable to all children _.A is
24、 indicative of a pessimism in disguiseB came into being along with the arrival of computersC is deeply rooted in the minds of computered advocatesD originated from the optimistic attitude of industrialized countries61. It could be inferred from the passage that in the authors country the European mo
25、del of professional training is _.A dependent upon the starting age of candidatesB worth trying in various social sectionsC of little practical valueD attractive to every kind of professional62. According to the author, basic computer skills should be _.A included as an auxiliary course in schoolB h
26、ighlighted in acquisition of professional qualificationsC mastered through a life-long courseD equally emphasized by any school, vocational or otherwiseText 4When a Scottish research team startled the world by revealing 3 months ago that it had cloned an adult sheep, President Clinton moved swiftly.
27、 Declaring that he was opposed to using this unusual animal husbandry technique to clone humans, he ordered that federal funds not be used for such an experiment - although no one had proposed to do so - and asked an independent panel of experts chaired by Princeton President Harold Shapiro to repor
28、t back to the White House in 90 days with recommendations for a national policy on human cloning. That group - the National Bioethics Advisory Commission (NBAC) - has been working feverishly to put its wisdom on paper, and at a meeting on 17 May, members agreed on a near-final draft of their recomme
29、ndations.NBAC will ask that Clintons 90-day ban on federal funds for human cloning be extended indefinitely, and possibly that it be made law. But NBAC members are planning to word the recommendation narrowly to avoid new restrictions on research that involves the cloning of human DNA or cells - rou
30、tine in molecular biology. The panel has not yet reached agreement on a crucial question, however, whether to Born to winrecommend legislation that would make it a crime for private funding to be used for human cloning.In a draft preface to the recommendations, discussed at the 17 May meeting, Shapi
31、ro suggested that the panel had found a broad consensus that it would be “morally unacceptable to attempt to create a human child by adult nuclear cloning.” Shapiro explained during the meeting that the moral doubt stems mainly from fears about the risk to the health of the child. The panel then inf
32、ormally accepted several general conclusions, although some details have not been settled.NBAC plans to call for a continued ban on federal government funding for any attempt to clone body cell nuclei to create a child. Because current federal law already forbids the use of federal funds to create e
33、mbryos (the earliest stage of human offspring before birth) for research or to knowingly endanger an embryos life, NBAC will remain silent on embryo research.NBAC members also indicated that they will appeal to privately funded researchers and clinics not to try to clone humans by body cell nuclear
34、transfer. But they were divided on whether to go further by calling for a federal law that would impose a complete ban on human cloning. Shapiro and most members favored an appeal for such legislation, but in a phone interview, he said this issue was still “up in the air.”63. We can learn from the f
35、irst paragraph that _.A federal funds have been used in a project to clone humansB the White House responded strongly to the news of cloningC NBAC was authorized to control the misuse of cloning techniqueD the White House has got the panels recommendations on cloning64. The panel agreed on all of th
36、e following except that _.A the ban on federal funds for human cloning should be made a lawB the cloning of human DNA is not to be put under more controlC it is criminal to use private funding for human cloningD it would be against ethical values to clone a human being65. NBAC will leave the issue o
37、f embryo research undiscussed because _.A embryo research is just a current development of cloningB the health of the child is not the main concern of embryo researchC an embryos life will not be endangered in embryo researchD the issue is explicitly stated and settled in the law66. It can be inferr
38、ed from the last paragraph that _.A some NBAC members hesitate to ban human cloning completelyB a law banning human cloning is to be passed in no timeC privately funded researchers will respond positively to NBACs appealD the issue of human cloning will soon be settledText 5Science, in practice, dep
39、ends far less on the experiments it prepares than on the preparedness of the Born to winminds of the men who watch the experiments. Sir Isaac Newton supposedly discovered gravity through the fall of an apple. Apples had been falling in many places for centuries and thousands of people had seen them
40、fall. But Newton for years had been curious about the cause of the orbital motion of the moon and planets. What kept them in place? Why didnt they fall out of the sky? The fact that the apple fell down toward the earth and not up into the tree answered the question he had been asking himself about t
41、hose larger fruits of the heavens, the moon and the planets.How many men would have considered the possibility of an apple falling up into the tree? Newton did because he was not trying to predict anything. He was just wondering. His mind was ready for the unpredictable. Unpredictability is part of
42、the essential nature of research. If you dont have unpredictable things, you dont have research. Scientists tend to forget this when writing their cut and dried reports for the technical journals, but history is filled with examples of it.In talking to some scientists, particularly younger ones, you
43、 might gather the impression that they find the “scientific method” a substitute for imaginative thought. Ive attended research conferences where a scientist has been asked what he thinks about the advisability of continuing a certain experiment. The scientist has frowned, looked at the graphs, and
44、said “the data are still inconclusive.” “We know that,” the men from the budget office have said, “but what do you think? Is it worthwhile going on? What do you think we might expect?” The scientist has been shocked at having even been asked to speculate.What this amounts to, of course, is that the
45、scientist has become the victim of his own writings. He has put forward unquestioned claims so consistently that he not only believes them himself, but has convinced industrial and business management that they are true. If experiments are planned and carried out according to plan as faithfully as t
46、he reports in the science journals indicate, then it is perfectly logical for management to expect research to produce results measurable in dollars and cents. It is entirely reasonable for auditors to believe that scientists who know exactly where they are going and how they will get there should n
47、ot be distracted by the necessity of keeping one eye on the cash register while the other eye is on the microscope. Nor, if regularity and conformity to a standard pattern are as desirable to the scientist as the writing of his papers would appear to reflect, is management to be blamed for discrimin
48、ating against the “odd balls” among researchers in favor of more conventional thinkers who “work well with the team.”67. The author wants to prove with the example of Isaac Newton that _.A inquiring minds are more important than scientific experimentsB science advances when fruitful researches are c
49、onductedC scientists seldom forget the essential nature of researchD unpredictability weighs less than prediction in scientific research68. The author asserts that scientists _.A shouldnt replace “scientific method” with imaginative thoughtB shouldnt neglect to speculate on unpredictable thingsC should write more concise reports for technical jo
