1、Key point: useful terms and definitions of business plan Difficult points: the tips of a business plan,Requirement,By the end of this lesson, you should be able to have a good command of the tips of a business plancommonly-used sentences in writing busi-ness planBy the end of this lesson, you should
2、 be able to know the part of market in a business plan know the part of development and production in a business plan know the part of sales and marketing in a business plan,Creating an Effective Business Plan (II),New Words,Skill Training,The Outline of a Business Plan 商业计划书写作纲要在写出一份计划书之前，首先要决定出计划书
3、的纲要。不同的项目，其计划书的纲要也不尽相同。一般来说，纲要包括如以下表格中所示的几个部分，每个部分的写作目的以及参考长度。,Commonly-used Sentences in Writing Business Plan (II),1. To secure a stable future for all those connected with My Company we have set the following long term goals: 2. We want to be considered by our peers to be the market leader in sal
4、es as evidenced by trade industry awards.3. The distinctive competitive advantages which My Company brings to this market are:,4.The philosophy of My Company is to price not just according to our costs, but also according to what the market will pay.5. Our targeted minimum gross profit mar-gin for a
5、 category must be XX%.6.By pricing to the market, I/we will achieve higher sales and therefore increase my buying power. 7.As the amounts of my purchases increase, my per unit costs of shipping decrease and I/we will achieve higher discount levels from my suppliers.,8. Through these economies of sca
6、le, many items currently on the market can be sold with lower prices, yet a higher net profit.9. Product pricing will include a range of quantity discounts as well as an early payment discount.10. We have also included financial standards as compiled by Dun & Bradstreet and Robert Morris Associates.
7、11. Our initial marketing campaign will allow us to book a sufficient amount of business so that we can implement our telephone customer service support program.,12. Though my, our leadership, I, we will be able to reduce overhead as a percentage of sales thereby increasing the amount of profit to b
8、e retained in the business. 13. What My Company propose to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. 14. Before I/we set the price for my complex widgets, I/we determined on a unit basis what my costs were going to be.,15. However, sin
9、ce our complex widgets offer additional features, we felt that we could price it approximately 50% above simple widgets. 16. Widgets remained much as the original production until well into the 20th century when computer modeling showed that there could be some enhancements made to the basic widget.
10、17. Over the past few years, we have noticed an increase in demand for full lawn care services - not just grass cutting and snow removal.,18. We intend to attack this market very aggressively through the use of:19. As we are offering a unique service, informing the public of our capabilities is of u
11、tmost importance.20. Even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years.,Reading Materials,Top Ten Internet Manners QuestionsAbstract: This article introduces the top ten Internet manners questions and gives readers its advice to show good manners.Key words: Internet; manner; ten questions 返 回,
