1、2013 Asia-Pacific Sexual Behavioursand Satisfaction SurveyRegional Report28 May 1TABLE OF CONTENTSResearch Methodology & Sample 2Key Findings 5Current sexual behaviour who initiates sex 6Current sexual behaviour versus expected / desired 9The importance of sex, and its importance in a relationship 1
2、4Our understanding of premature ejaculation (PE), the mostcommon male sexual dysfunction 24The prevalence of PE actual, reported and perceived 32PE and its impact on sexual satisfaction and relationships 37PE and our relationships with healthcare providers (HCPs) 63Research methodology & sample3RESE
3、ARCH METHODOLOGY 25-minute quantitative online survey conducted amongst males and females between 18-45 years old Markets involved and coverage area: Australia (AU): Sydney, Melbourne, Brisbane, Adelaide, Perth China (CN): Beijing, Shanghai, Guangzhou, Wuhan, Chengdu, Hangzhou, Changsha, Shenyang, N
4、anjing, Xian, Shenzhen Hong Kong (HK): Island wide South Korea (KR): Seoul, Busan Malaysia (MY) : Klang Valley Philippines (PH) : Metro Manila Singapore (SG): Island wide Taiwan (TW): Taipei, Kaoshiung Thailand (TH) : Bangkok, Chiang Mai, Phuket, Pattaya Fieldwork took place between 18th March 2nd A
5、pril, 20134REG AUS CN HK KR MY PH SG TW THSAMPLE (#)Respondents 3567 623 1002 207 509 301 300 200 225 200GENDER (%)Males 50 49 50 49 49 50 50 51 51 50Females 50 51 50 51 51 50 50 50 49 50AGE (%)18-25 years old 18 14 22 14 10 20 23 16 15 2326-35 years old 40 42 32 42 43 44 44 41 44 4526-45 years old
6、43 45 46 44 47 36 33 44 41 33RELATIONSHIP STATUS (%)In a sexually active relationship 95 91 98 96 95 93 93 95 95 96Sexually active but not in a relationship 5 9 2 4 5 7 7 5 5 5SAMPLE STRUCTURE & RESPONDENT PROFILEKey findingsCurrent sexual behaviour who initiates sexMen dominate sex initiation appar
7、ently this is how men prefer it to be, and how it has been in the past. We have not achieved equity in the bedroom yet8Sex initiation (%)Base: All respondents 52544Me My partner Both of us equally74845WHY INITIATE SEX? It is my preference to initiate 48 34It is my partners preference not to initiate
8、 22 8It is a cultural norm 20 9This is how it has always been 41 27I feel secure about how I will perform 29 N.A.I feel secure about how my partner will perform N.A. 43WHY NOT INITIATE SEX? It is my preference not to initiate 10 22It is my partners preference to initiate 24 31It is a cultural norm 7
9、 14I do not know how to start 9 12I do not know what my partner likes 12 5This is how it has always been 17 29I feel insecure about how I will perform 10 N.A.I feel insecure about how my partner will perform N.A. 6From both males and females perspective, men dominate sex initiation between couples t
10、his is how men prefer it to be, and how it has always beenn=1771n=1796n=1687 n=940n=858 n=1668Current sexual behaviour versus expected / desired3 in 4 people in Asia-Pacific want more sexbut men lead in having more and wanting more 11Males reported higher sex frequency and stronger desire to have se
11、x more often, compared to women7.78.07.4Sex frequency (# per month)Base: All respondentsTotal Males Females7723Wish to increase sex frequency (%)Base: All respondentsYES NO84166931xrhombus Respondents reported to have sex 7-8 times per month on average, slightly higher amongst males than females (8.
12、0 times vs. 7.4 times per month)xrhombus Three in four people desire to have sex more frequently, higher amongst males than females (84% vs. 69%)xrhombus Sex frequency and desire to have more frequent sex are found to be independent of respondents age, relationship status, and relationship durationn
13、=3567 n=1771 n=1796Couples typically know 2-3 hours in advance that they are going to have sex so much for spontaneity. 13REG2.22.32.1On average, both men and women know they will be having sexabout 2-3 hours in advanceAnticipating duration prior to sex (# in hour)Base: All respondentsn=3567n=1771n=
14、1796The importance of sex, and its importance in a relationshipFor most men and women, sex is important and majority agree that it stays as important or even becomes more important over time 16Importance of sex in relationship (%)Base: All respondents who are in a relationship52453Very / Extremely i
15、mportantNeutralNot important at all 584024649539 37 4127 27 2734 36 33Increased over timeDecreased over timeStayed the same over time58% of males and 46% of females believe that sex is very / extremely important in a relationship while one-third also say the importance of sex increases over timen=33
16、82 n=1645 n=17372 in 3 people believe mutual sexual satisfaction is important for a successful relationship.3 in 5 men reported that sexually satisfying their partner is very or extremely important to them.18Two in three people believe that mutual sexual satisfaction plays a very / extremely importa
17、nt role in a successful relationshipImportance of mutual sexual satisfaction in successful relationship Base: All respondents (N=3567)67321Very / Extremely important Neutral Not important at allAmongst those who believe mutual sexual satisfaction is very / extremely important in a relationship, coup
18、les share a variety of reasons why mutual satisfaction is very important to them: Mutual sexual satisfaction ensures fairness / reciprocity in the relationship 11% Sex / Mutual sexual satisfaction is important in a relationship 8% Driven to satisfy / show their love to partner 6% Just the way it is!
19、 6% Mutual satisfaction maintains intimacy in the relationship 6% Mutual sexual satisfaction maintains a harmonious relationship 5% Mutual satisfaction affects couples emotions 5%Consistent between males and females.19For men, functional attributes such as being able to control ejaculation and perfo
20、rmance and reaching orgasm are as important or more important than emotional attributes. Both aspects are necessary for them to experience mutual sexual satisfaction.Determinants of mutual satisfaction STATED (%)Base: All male respondents (n=1771)68646363616060595857565655545045Reaching orgasmHaving
21、 sufficient time to enjoy the whole sexual encounterFeeling of being in a harmonious relationship during the sexual encounterFeeling loved and cared for during the sexual encounterFeeling of being in a secure relationship during the sexual encounterHaving sufficient time for intercourseFeeling wante
22、d during the sexual encounterFeeling confident of my sexual performanceBeing able to control when to ejaculateBeing able to impress partnerHaving appropriate frequency of sexFeeling celebration by being on top of the worldBeing able to control my sexual performanceHaving sufficient time for foreplay
23、Feeling empowered during the sexual encounterHaving sufficient time for after play20Unlike males, females identify more with emotional attributes as key determinants for mutual sexual satisfaction. These emotional attributes are able to drive higher levels of fulfillment for them compared to men.Det
24、erminants of mutual satisfaction STATED (%)Base: All female respondents (n=1796)71666564625856535252525147434342Feeling loved and cared for during the sexual encounterFeeling of being in a harmonious relationship during the sexual encounterFeeling wanted during the sexual encounterFeeling of being i
25、n a secure relationship during the sexual encounterHaving sufficient time to enjoy the whole sexual encounterReaching orgasmHaving sufficient time for foreplayHaving sufficient time for intercourseFeeling confident of my sexual performanceBeing able to impress partnerHaving appropriate frequency of
26、sexFeeling celebration by being on top of the worldMy partner is able to control when to ejaculateHaving sufficient time for after playFeeling empowered during the sexual encounterBeing able to control my sexual performance2175% men find it highly important that they sexually satisfy their partners,
27、 either for the sake of their partners, their relationships, or themselvesImportance of sexually satisfying partner to men Base: All male respondents (N=1771)Three in four men reported that sexually satisfying partner is very or extremely important to them!* Rating 6-7 out of a 7-point scaleWhy?Part
28、ner-driven 19%Because I love her 4%To make her happy 4%I want her to be satisfied 3%To show her how much I love her 2%Relationship-driven 18%It is a basic principle for a good relationship 11%To improve the current relationship / Makes the relationship stronger 7%Self-driven 14%Manhood / Self-esteem
29、 7%Sense of responsibility 2%To prevent infidelity 2%To ensure partner will crave for sex 2%Fairness / Reciprocity 10%Just the way it is 8%However, nearly 4 in 10 men are concerned they are NOT satisfying their partner. 1 in 3 concerned in ejaculating early and their partner not reaching climax. 222
30、338% of men are concerned they are not able to sexually satisfy theirpartners, with significant concerns around not being able to bringpartner to climax and ejaculating earlyMens concerns of not being able to satisfy partners (%)Base: All male respondents (N=1771)381448Very / Extremely concernedNeut
31、ralNot concerned at allMost concerned factor (%)Base: All male respondents who are very / extremely concerned that they are not able to satisfy their partners (N=666) Not being able to bring my partner to climax 36%Ejaculating early 31%Not being able to control when to ejaculate 13%Getting physicall
32、y tired 8%Not being able to maintain sexual arousal 8%Our understanding of premature ejaculation, the most common male sexual dysfunctionThere is no consistent definition / understanding of premature ejaculation 26There is no clear universal definition of premature ejaculation amongst both males and
33、 females444138342719145423633312214440403622152What is PE? (%) ASIA PACIFICBase: All respondents who are aware of PE (N=1927)REGIONAL Males FemalesEjaculating immediately after vaginal penetrationEjaculating before one wants toNot being able to control when to ejaculateEjaculating before vaginal pen
34、etrationEjaculating before ones partner reaches climaxEjaculating within a certain number of minutes after the start of intercourseDont knowxrhombus “Ejaculating immediately after vaginal penetration” and “Ejaculating before one wants to” are the most common definition of PE amongst males and female
35、s in Asia Pacific.xrhombus PE is more associated with ability to control rather than minute, esp. amongst females.xrhombus Time to ejaculation is NOT a common definition of PE.xrhombus Generally speaking, females have the same understanding with their partners.PE is largely defined by control(or lac
36、k of it)Control equals Control (it is the end need state)Control does not equal time (all of the time)PE is commonly perceived as a psychological condition stress is seen as the cause and it causes stress. 29Premature ejaculation is commonly perceived as a psychological conditionTop perceived causes of PE ASIA PACIFICBase: All respondents who are aware of PE (N=1927)51% attribute PE to STRESS45% FATIGUE, and41% ANXIETY43% believe hypersensitive penis is the cause of PE
