1、,湖南梦洁家纺股份有限公司,MENDALE,目 录 CONTENTS,1,who we are,2,what we want to do,3,how we do,4,companys future,5,companys culture,who we are,First,who we are,11,what we want to do,how we do,companys culture,companys future,| COMPANY INTRODUCTION,1956 MENDALE founded,1990 Industry-leading import CI program,2003
2、The establishment of the HUnan Mengjie New Material Co.Lt,2005 Set up holding subsidiaries,2009 Enter the filed of e-commerce,2010 Successful listing of primary and medium-sized boards in Shenzhen Stock Exchange,2012 Set up the“love in family”foundation,Hunan Mengjie Textile Co.Ltd . started in 1956
3、 , the main business of the company is the research and development , design , production and sale of household textiles mainly engaged in bedclothes .,who we are,what we want to do,how we do,companys future,companys culture,5,| THE COMPANY STRUCTURE,9,who we are,what we want to do,how we do,company
4、s culture,companys future,what we want to do,second,who we are,11,what we want to do,how we do,companys culture,companys future,| BELIEF OF ENTERPRISE,Belief of,enterprise,our glory is achieved in love - based efforts .We firmly believe that while focusing on home textile , more humane , life - orie
5、nted care of life is integrated into every product , permeating into every aspect of the enterprise , passing to thousands of families ,It expresses and realizes the broad meaning of “ dream and love in the family “ , and is committed to influencing the family of the world and establishing a good fa
6、mily and harmonious society .,corporate values,Mengjie advocate “servant leadership“: the foundation of leadership is not power, but authority, authority is established on the basis of love, service and sacrifice. We encourage and hope that employees have good character, excellent professional knowl
7、edge and superb skills. We respect the uniqueness of every employee, I believe everyone able and willing to play the greatest potential within the continuing love and energy, bring success to both individuals and businesses,view of talent,what we want to do,12,how we do,companys culture,companys fut
8、ure,who we are,| our honor,14,How we do,Third,18,| PRODUCT OVERVIEW,At present , the products of the company mainly covered embroidery kits , quilted sets , quilt cores , blankets , mattresses and other household ornaments , and more than 2600 varieties .,梦洁家纺,我们怎么做,我们是谁,我们要做什么,未来计划,财务与融资,19,| MARKE
9、TING OF PRODUCT,Mengjie successfully constructed a marketing network with a special and sound chain management mode , which is the main body of the national large - scale shopping mall and the franchise store . At present , the company has 852 stores nationwide , 8 10 counter - cabinets , with a bus
10、iness area of 1.3 million square meters , the strong marketing network is in the leading position of the industry . when the flagship store was in the platform in june 2012 .During the year of operation , the sales doubled , from the original monthly sales volume of 10 - 150,000 to the current month
11、ly sales of 300,000 - 400,000 , becoming the home textile TOP3 merchant .,Stores,shopping malls,Mobile phone APP,Computer client,我们怎么做,我们是谁,我们要做什么,未来计划,财务与融资,20,| PART OF OUR PRODUCT,我们怎么做,我们是谁,我们要做什么,未来计划,财务与融资,23,Companys future,Fourth,25,| SHORT-TERM PROFIT PLAN,MengJie in a comprehensive, pragma
12、tic brand strategy, create a “Meng Jie“, “Mei“, “baby Meng Jie“, “Meng Jie“,for “mattress“, “plain aesthetics“ 6 brands, with rich layers of product style and unique brand positioning in the market, become an independent school. In recent years, in the overseas expansion of 9 large scale Home Furnis
13、hing brand, Mengjie developed rich Home Furnishing ancillary products, covering the multi-level market demand, establish the textile industry benchmark,companys future,who we are,what we want to do,how we do,companys culture,27,| R&D OF PRODUCTS,29,In Paris, Milan, Beijing, Shanghai and other intern
14、ational trend, Mengjie building a large R & D center and research resource center, keen to capture the global trends of textile, condensed many international top designers and design elite wisdom, give each product originality life connotation. In Paris, Milan, Beijing and Shanghai, all of the inter
15、national trends, Mengjie building a large R & D center and research resource center, keen to capture the global trends of textile, condensed many international top designers,which aims to make each product have great originality life connotation.,companys culture,Fifth,32,| PUBLIC WELFARE UNDERTAKIN
16、G,public welfare undertaking,50,25,15,10,。,36,| PUBLIC WELFARE UNDERTAKING,Mengjie public welfare, launched from the last century in 80s, has continued to promote the “Mengjie holdS up a piece of blue sky of love for child“ and“ learning to love, protecting home “and a series of disaster relief, edu
17、cation, environmental protection,character and love for Mengjie activities. The World Association of sleep medicine in China only cooperation the enterprise, and to fund China womens development will jointly set up a“ love in the family foundation, aims to promote good sleep culture“ and “family vir
18、tues, personal morality construction”.For love and a perfect blend of beauty, Mengjie,which infinite stream of Art and life, is to join the global love family, to create a new style of art home furnishing!,| SUMMARY,While the company has made outstanding achievements , and will combine human feeling
19、s into brand culture , and share the attitude of living with the heart . It takes social responsibility as an important mission of the enterprise and tries to devote himself to education , charity and other public welfare activities . As always , it shoulders to carry the home textile standard pole
20、flag , guide the development of industry healthy.,Mengjie products have a unique design language to convey a loving home life philosophy. The company adhere to the user as the center, with “love, beauty, health“ as the standard, is committed to the development of high-tech products. The translation as “MENDALE“ refers to Mengjie relentless pursuit of excellence in product quality, adhere to provide the high standard materials and fine craftsmanship.,THANK YOU FOR YOUR LISTENING,MADE BY：IRENE,
