1、上网采购成日常首选 网购冲击下的超市困境Internet purchases to the plight of everyday supermarket of choice under the impact of online shoppingChallenges facing the electricity supplier, fresh food become the flagship product for supermarket promotions Figure / CFPConsumers can move the mouse, colored fresh fruits and v
2、egetables, seafood aquaculture, specialty meat will be sent to hell and high water to their own table, Clean Sweep fresh, many people have become the choice of idle time, while at the same time, has on top of the traditional name of the supermarket is invariably the case appeared gross profit margin
3、 decline, electricity supplier on the traditional supermarket is quietly emerging. 20 years ago, the newly opened Beijing Sino-French joint venture Carrefour shopping, upper and lower levels of thousands of square meters of business area, outside the shop to prepare the empty parking lot, randomly s
4、elected in the opening frame packaged food containers, household items , fresh and so thousands of commodities, then unified checkout counter, the only foreign supermarkets supermarket, subject to favorable capital car owners to purchase here to become a fun and fashionable things. Today, 20 years i
5、n the past, the retail supermarket was dubbed traditional supermarket to show the difference between the electricity supplier. Unconsciously, people shopping, life trajectories in quietly changing. Traditional word began to make these retail giants feel the pressure.Cheaper than the supermarketOnlin
6、e orders to buy daily necessities become the new habitsDiansha eat good weekend? Miss Sun Zhongguancun office sits a Friday lunch time, while browsing the SF preferred, Shop No. 1, isoelectrics website, so what makes a relatively inexpensive new goods. Like many portraits Miss Sun, have become accus
7、tomed to from the e-commerce orders, collect payment and shipment Shopping: From electrical appliances, clothing, mobile phones, books, diapers, milk, paper towels to coffee, cookies, beef jerky and other packaged foods beverages, the price cheaper than the supermarket, do not require on-site shoppi
8、ng.To 2013, some of the major electricity supplier supermarkets have on-line selling pork Montenegro, Huang Haibing fresh croaker, Tianjin, and other characteristics of fresh shrimp in sales hot, there are white-collar workers once lamented, and now increasingly to traditional supermarket cycle The
9、longer can buy things much less than before.Miss Sun saw a certain imports of Chilean electricity supplier website seedless red grapes 29 yuan / kg, American cherry 49 yuan / kg, New Zealand avocado 9 yuan / month, local xiaotangshan green water celery 18 yuan / box, a brand Black pork 25 yuan / kg,
10、 Huang Haibing fresh croaker 49 yuan / bar little mouse, the desired fruits and vegetables, meat into shopping cart, click onto another page online payment, fill in the address, After the phone number, these fresh goods can be sent home on Saturday.Miss Sun told the Beijing Youth Daily reporter, usu
11、ally buy bottled juice, cola, packaged foods such as instant coffee drink more at ease, identical quality, good price comparison uniform, suitable for online purchase. The fresh produce is much greater risk, she said: in most cases is still relatively satisfied, but sometimes there are small laps on
12、 the picture to see the real thing very, very moist apple, received than the picture described Returns too much trouble, the need to bear the shipping costs, make do eat it. In addition, the traditional supermarket intuitive pick a different site, the freshness of the electricity supplier delivery o
13、f fruits and vegetables unpredictable. Sometimes the seller can not control, logistics, and sometimes leaves juicy, sweet fruits, and sometimes smashes tomatoes, and beans Danian, good or bad sometimes need to luck.About electricity supplier online shopping fresh, Miss Sun said it had to consider th
14、e time cost. She calculations. If you go to the nearest home to a large supermarket, drove 40 minutes round trip plus parking, selection of merchandise and checkout line totaling 1.5 hours. Like to eat fruit imports need to detour to a fruit store. This calculation, on-site shopping, it will take at
15、 least 3-3.5 hours, half a day is not a weekend. She said: If you want to go out to play or overtime, I usually choose online shopping, I would visit a large supermarket two weeks before this frequency is 2-3 daysConsumers keen to buy electricity supplierMaori traditional retail business fell across
16、 the boardThere is no doubt that consumers are keen to buy fruits and daily changes in buying behavior by electricity suppliers, the traditional retail industry has had a profound impact. It is listed retail companies in 2013 reported a half, more than 80% of corporate sales and administrative costs
17、 rose, the vast majority of the gross margin decline is slower than the growth in corporate sales costs rose.Guo Geping, president of China Chain Store tomatoes, cucumbers, eggplant, beans and other vegetables headed minimum 2-3 yuan / kg. Near Yokado supermarkets, Carrefour, etc. are exactly the sa
18、me, all beautifully printed promotional posters, fresh food is the flagship product promotion.Within the retail industry jargon, fresh food is driving the whole soul of the store, the supermarket business is the lifeblood of the mall set off an important source of power is an important factor in the
19、 number of stores to attract visitors. Insiders said the fresh high-margin business, strong poly-off force, has become the focus of operations of the supermarkets. In recent years, in addition to Wumart, Wal-Mart, Yonghui Supermarket, RT-Mart, also have fresh business in force.Wumart side said 2013
20、Wumart fresh category sales and consolidated gross profit achieved double-digit comparable growth. Data show that Beijing Wumart large area (including Beijing, Tianjin and Hebei) fresh comparable sales increase of 14.3%, comparable consolidated gross profit increased by 17.9%. 2014, will continue to
21、 maintain the speed of the existing shop area, go all out to create new competitive advantages in the fresh, logistics, procurement, etc., to expand the fruits and vegetables, dry goods classification, promote aquaculture, meat, deli, bakery changes in classification.Wal-Mart China, the relevant res
22、ponsible person said that the future will become the Wal-Mart attract fresh business passenger weapon. As of last September, Wal-Mart set up five distribution centers and six dry fresh distribution center in China, in Guangdong, fresh fruit distribution center pilot cold chain distribution. Gao Fu L
23、an and CEO of Wal-Mart China president disclosed that the fight for the end of 2014, Wal-Marts cold chain distribution system covers all stores.Electricity supplier is also aimed at freshFresh food or electricity into the next hot commodityHowever, as is traditional retail customers save magic of fr
24、esh food has been electricity providers took aim. BYD reporter learned that the investigation, in fact, a lot of people said, not the supermarket to buy fruit long, later, with the perfect chilled courier service, a lot of fresh meat will purchase electricity supplier through.Survey, May 31, 2012, S
25、Fs electricity supplier food mall SF preferred on the line, the main fruit and other fresh category; Taobao, Jingdong Mall also have fresh channels on cable. March 2013, the 1st shop launch fresh category; May Lynx presale channel on its line freshest seasonal section.Electricity suppliers targeting
26、 fresh, the most important reason is profit. Analysys think tank, Song Yang, senior analyst, noted that some of the already excessive competition category, fresh profit is considerable. Senior electricity supplier experts also analyzed that the electricity supplier is concerned, fresh profit up 40 p
27、ercent on average, the highest among seafood and frozen meat, fruit, followed by a 20% deduction even if the loss rate, it is still far higher than other vertical category. In the United States, fresh electronic business platform Whole Foods second quarter results, the companys net profit increase o
28、f over 20% in the average net profit digit U.S. retail described as thriving.Suning Tesco relevant person in charge, Even the higher purchase rate of cosmetics, the cycle repeats have purchased a few months, but if it is vegetables, fruits, and the cycle repeats purchased a few days. Repeat purchase
29、 rate, short cycle If done well, the increase in viscosity, user loyalty, have a great advantage. By signing information security vitamins, information security managers can immediately begin using a dedicated private ownership and information security portal, and regularly updated information secur
30、ity awareness training.There are reports ,2012-2025, Chinas demand for food cold chain grew from 200 million tons to 450 million tons, the annual compound growth rate of 18.8%. Insiders said that the next three to five years, fresh food is likely to be the next hot commodity electricity.News Interru
31、ptedFresh food net turnover growth rate of over 100%Bag of wild arctic shrimp, an Australian lamb chops, as well as two boxes of imported blueberries who lives in a district of the East Fourth Ring Lancy said, when something brought, yet incubator of ice packs. These are her first world single-sourc
32、ing material, not only from her weekend supermarket purchases, and quality assurance, she had grown accustomed to such procurement approach.Data show that in todays increasingly developed online shopping, online shopping in the fresh food retail B2C market share although relatively small, but for ma
33、ny years has been the rapid development of ultra-high growth rates. Founded in May 2012 SF preferred to maintain an annual growth rate of over 100%. The companys president said, including fresh account, preferably 2013 SF overall sales of nearly 4 million, currently about 13,500 kinds of varieties o
34、f goods, which accounted for fresh category has reached 30% -40%. Ali aspects statistics also show that last year fresh produce online shopping e-commerce turnover growth of 195%, in 2013 almost all categories of agricultural products have a high rate of growth, including fresh fruit, seafood aquati
35、c products, fresh vegetables and other categories increase the fast.Interview, many industry insiders mentioned, 2013 was the turning point in the development of Chinas fresh electricity supplier, multi-appliance business began to get involved in the field of fresh food. Including Lynx Taobao, Sunin
36、g Tesco, Amazon and other large online shopping platform have announced their fresh strategy; addition, a number of specialized fresh electricity supplier is also developing rapidly, including the food I buy nets, easy fruit net, Da Da Socialist Workers, had life net. Other reports said that in 2014
37、 China fresh electricity supplier market is expected to step onto a 100 billion yuan. Large online shopping platform fresh electricity FDI in cold chain equipment, though still a minority, but gradually catalytic last mile distribution network construction. Text / reporter Ren Yuan laughNewsFresh Fo
38、od electricity supplier has been opened to the phoneBYD reporters through micro-channel search found some local electricity provider has actually fresh from the Internet to further expand into the phone. Only fruit as a keyword, you can search operation to nearly 20 Fresh Direct Marketing Public Roa
39、d, one of the propaganda words read, This is still cheaper than a supermarket fruit at your doorstep by 30% -60% place today payment, delivery tomorrow ; another called Neighborhood Fruit brother, the public number is written: Fruit brother, was fresh and raw ensure freshness is a race against time,
40、 fruit Columbia for home delivery of fresh fruit for your quick delivery of health and fresh. Enterprise information security is facing more violent shocks, mobility and personalization bring more threats, so security issues are more complex enterprise networks.Open the micro-channel public number f
41、ruit Hunter directory, BMC reporter saw, which featured part of the day, $ 2 each Fuji apple, banana 1 yuan each, $ 2 each Crown pear addition , micro-channel display Fruit Hunters also offers fruit box distribution.Main imports of fruit, a southern city microblogging fruit shop customer service, sa
42、id: We can store the citys distribution, basically every time can be sold within a couple of days and the arrival of supermarkets, fruit sales target is limited, expensive. Imported fruit is generally slower than sales, certainly not us fresh. another fruit micro-channel store BMC operators told rep
43、orters, although their physical booth located in a wholesale fruit market in, but since the use of micro-channel and After microblogging way retail expanded many times.Text / reporter Ren Yuan laugh面对电商的挑战，生鲜食品成为超市促销的主打产品 供图/CFP“ 消费者只要动动鼠标，各色新鲜水果蔬菜、海鲜水产、特产肉类都会被跋山涉水地送到自家餐桌，“一网打尽”生鲜，已成为不少市民空闲时间的选择。而与此
44、同时，已经顶上了“传统” 名号的超市则不约而同地出现毛利率同比下滑的情况，“电商”对“ 传统超市”的影响正悄然浮现。”20 年前，到北京新开业的中法合资“家乐福超市” 购物，上下两层数千平方米的营业面积，店外准备的空旷的停车场，随意在开架式货柜上挑选包装食品、家庭日用品、生鲜等几千种商品，再到柜台统一结账，这种国外才有的超级市场“supermarket”,受到京城有车族的热捧，到这里采购成为一件有趣且时尚的事情。如今，20 年过去，零售超市被冠以“传统超市”以示与电商的区别。不知不觉中，人们的购物方式、生活轨迹在悄然地发生着变化。“传统”二字开始让这些零售巨头们感到压力。价格比超市便宜网上下单
45、买日用品渐成新习惯周末吃点啥好？坐在中关村某写字楼的孙小姐周五利用午休时间，在浏览顺丰优选、1 号店等电商网站，细细比较有啥物美价廉的新货。许多人像孙小姐一样，已习惯从电子商务下单、支付和收取快件的方式购物：从电器、服饰、手机、图书、尿不湿、奶粉、纸巾到咖啡、饼干、牛肉干等各种包装食品、饮料，价格比超市便宜，也不需要现场购物。到了 2013 年，一些主流电商的“生鲜超市” 纷纷上线，售卖的黑山猪肉、黄海冰鲜黄花鱼、天津对虾等特色生鲜令销售火爆，一度有白领感叹，如今去传统超市的周期越来越长、可买的东西也比之前少多了。孙小姐看到，某电商网站上进口智利无籽红提 29 元 /斤、美国大樱桃 49 元/
46、斤、新西兰牛油果 9 元/个，本土的小汤山绿色水芹菜 18 元/ 盒、某品牌黑猪肉 25 元/斤、黄海冰鲜黄花鱼 49 元/条点点鼠标，把所需的水果和蔬菜、肉类放入“ 购物车”后，点击到另一个网页上在线支付，填写地址、手机号码后，这些新鲜货品周六就能送到家。孙小姐告诉北京青年报记者，通常情况下买瓶装果汁、可乐、速溶咖啡这样的包装食品饮料比较放心，品质完全相同，价格统一好比较，适合网上买。而生鲜产品则风险大得多，她说：“多数情况还比较满意，但有的时候也有看到图片上很大、很水润的苹果，收到的实物比图片描述的小两圈，退货太麻烦，还需承担运费，凑合吃了吧”。另外，与传统超市现场直观挑选不同，电商送货上
47、门的果蔬的新鲜程度难料。卖家有时也无法控制物流，有时菜叶水灵、瓜果香甜，有时则西红柿摔破了、豆角打蔫，好坏有时需要“碰运气”。关于电商网购生鲜，孙小姐说，时间成本也不得不考虑。她算了一笔账。如果去离家最近的某大超市，开车去往返加上停车需 40 分钟，挑选商品和排队结账共需 1.5 个小时。喜欢吃的进口水果需绕道去某水果专卖店。如此算来，现场购物至少需耗时 3-3.5 个小时，周末半天时间没了。她说：“如果要外出游玩或加班，我通常就选择网购。我半个月会逛一次大超市，以前这个频率是 2-3 天。”消费者热衷电商购买传统零售企业毛利全线下滑毋庸置疑，消费者热衷通过电商购买水果和日用品等购买行为的改变
48、，对传统零售行业产生了深刻的影响。据上市零售企业 2013 年半年财报显示，80%以上的企业销售费用和管理费用上涨，毛利率则绝大部分下降，企业销售的增幅慢于成本涨幅。中国连锁经营协会会长郭戈平表示，成本高企、消费走低加电商冲击导致去年超市、大型超市、百货、便利店、专业店和专卖店几大实体零售业态的毛利率都同比下滑。中华全国商业信息中心发布的统计数据显示，外资超市从 2012 年开始陷入了危机。沃尔玛、家乐福、乐购这三家全球排名前三的外资零售企业，2013 年在华开店幅度同比降低27%，且都出现了关店现象：沃尔玛关了 5 家店、家乐福关了 2 家、乐购关了 5 家。近日，物美商业发布 2013 年
49、度业绩显示，2013 财年，物美商业公司权益所有人的净利润 4.59 亿元，与上年同期相比大幅下跌 23.7%。这是物美商业近六年来，首次出现的净利润增长幅度走低。从 2013 年关闭门店的花费上看，物美商业已经进行过一轮门店的调整。中国购物中心产业资讯中心主任郭增利对此表示，“这种艰难不再仅影响到小的零售企业，连巨头都在为之所动”。超市促销主打生鲜食品“生鲜” 成攒客“ 法宝”已经退休的刘阿姨，通常会选择周末早晨购物。她的经验是周末超市的促销力度大，菜品新鲜，比早市还便宜，食品安全又有保障。北青报记者在朝阳大悦城永旺超市看到，“生鲜食品”促销是周末的必修课，草莓、芒果、龙眼等保鲜膜包裹成独立包装 10 元一盒；西红柿、黄瓜、茄子、豆角等当家菜最低2-3 元/斤。附近的华堂超市、家乐福超市等也如出一辙，均印制了精美促销海报，“生鲜食品”都是促销的主打产品。零售业内的行话说，“生鲜食品 ”是驱动整体卖场的灵魂，是超市经营的命脉，是商场集客力的重要来源，是门店吸引来客数的重要因素。有业内人士表示，生鲜业务高毛利、强聚客力，已经成了各大卖场的经营焦点。近年来，除了物美商业，沃尔玛、永辉超市、大润发等也纷纷在生鲜业务上发力。物美商业方面表示， 2013 年物美商业生鲜品类的销售和综合毛利均取得两位数的可比增长。数据显示，物美商业大北京地区（包括北京、天津及河北）生鲜销
