ImageVerifierCode 换一换
格式:DOC , 页数:9 ,大小:933KB ,
资源ID:1903893      下载积分:10 金币
快捷下载
登录下载
邮箱/手机:
温馨提示:
快捷下载时,用户名和密码都是您填写的邮箱或者手机号,方便查询和重复下载(系统自动生成)。 如填写123,账号就是123,密码也是123。
特别说明:
请自助下载,系统不会自动发送文件的哦; 如果您已付费,想二次下载,请登录后访问:我的下载记录
支付方式: 支付宝    微信支付   
验证码:   换一换

加入VIP,免费下载
 

温馨提示:由于个人手机设置不同,如果发现不能下载,请复制以下地址【https://www.docduoduo.com/d-1903893.html】到电脑端继续下载(重复下载不扣费)。

已注册用户请登录:
账号:
密码:
验证码:   换一换
  忘记密码?
三方登录: 微信登录   QQ登录   微博登录 

下载须知

1: 本站所有资源如无特殊说明,都需要本地电脑安装OFFICE2007和PDF阅读器。
2: 试题试卷类文档,如果标题没有明确说明有答案则都视为没有答案,请知晓。
3: 文件的所有权益归上传用户所有。
4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
5. 本站仅提供交流平台,并不能对任何下载内容负责。
6. 下载文件中如有侵权或不适当内容,请与我们联系,我们立即纠正。
7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。

版权提示 | 免责声明

本文(奕福茶叶网络营销策划书.doc)为本站会员(weiwoduzun)主动上传,道客多多仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对上载内容本身不做任何修改或编辑。 若此文所含内容侵犯了您的版权或隐私,请立即通知道客多多(发送邮件至docduoduo@163.com或直接QQ联系客服),我们立即给予删除!

奕福茶叶网络营销策划书.doc

1、is one of the practical form of values. The so-called values refers to the objective things are of no value and the value of fundamental perspective. Different values, peoples behaviour, attitudes, ways are different. People-oriented focus on human value and reality, we need the broadest masses as v

2、alues. Adhere to people-oriented values, is to make the economy more development, improve democracy, cultural prosperity, and live a happier; is deeply concerned that human development and human values, development of social and human development of rational unified, insisted in the material civiliz

3、ation, political civilization and spiritual civilization in the overall advancement of Socialist civilization to a higher level. Also want to see that persons value is not only meet your needs, also is to meet the needs of others and the community. Adhere to people-oriented, to strongly advocate eve

4、ry community member, serve others, beneficial to the community of people. The so-called Outlook, attitude is on the record, including who, how to create a record of achievements, how to evaluate performance, and so on. What values, what kind of Outlook. Adhere to people-oriented Outlook, is on the p

5、remise of respecting the interests and power of people, creating a popular, warm hearts, steady heart performance, creating “serve for one officer, the benefit of“ achievements, and overall construction of well-off society and promoting the all-round development of peoples performance. Achievement e

6、valuation in both economic accomplishments, take another look at the effectiveness of social progress; changes in both urban and rural change; both hard environment to strengthen and take another look at the soft environment improvement momentum of development at present, depending on the potential

7、for sustainable development. Leave people to talk about “values“ are worthless and leave people to talk about “Outlook“ is not what the performance. 4. people responded to the starting point of the question, and replied to questions point. Man is the sum of social relationships. We cannot leave the

8、chichuanyongdu, housing, tourism and entertainment, entertaining, and even certain political, economic, cultural and social environment, and so on. Due to human needs, all walks of life will come into being. People create for their survival, and continue enjoying the results of the construction. Col

9、orful in the transformation of the people of the world, community vitality in the creation of man. Therefore, any work we do, the starting point is human, what are people. Us speed up development, the core of which is to meet the needs of people, including survival needs, emotional needs and self-ac

10、tualization needs. It should be noted that people are not machines, not the slave of an object, not to be controlled. People have their own personality, has its own personality, has its own dignity. Person in need of care, you need to understand, need to meet. It is said that in the “agricultural so

11、ciety, people plant“; in “industrial society, man is an animal“; “the information society, returnNow, we are in a new historical stage of all-round construction of a well-off society. In perform duties, and carried out work of process in the, we to put people as a guide principles, and a test standa

12、rd, efforts from masses most hope do of things do up, from masses most care of hot problem grabbed, from masses most not satisfaction of place modified up, not make nominal of formalism, not do grandstanding of cosmetic, to seeking of style, help masses share, is people benefit. (C) the investee peo

13、ple is not only an idea, it is a job requirement. Philosophy through to the people-oriented thought in the work of the Office, must be clear work objectives. Party Office in the city this year remains: Advanced civil strife, local brand. The County (City) Party Committee offices and units directly u

14、nder the Office to hold high the banner of first to excellence, people-oriented requirements, strengthen the construction and management of the Office towards the work “a higher level“. Investee 1. political participation based on conspiracy to adhere to people-oriented, will be around to promote co

15、ordinationDevelopment events, great searchings. The 16 session of the partys scientific Outlook on development, is the new Central collective leadership to the development of connotation, development essentials, further deepen the essence of development and innovation, is our partys ruling idea a le

16、ap. At present, establishing and implementing the scientific concept of development has become the partys important work. As the Office of party Committee, working party should service center, initiative to claim leadership of the decision, the current focus is to focus on promoting comprehensive, c

17、oordinated and sustainable development with more suggestions, do more research, summarized the typical. One is drafted to raise the level of your presentation. Your presentation is the main Office of “products“, is the basic carrier staff service, is important to measure service levels. The quality

18、of your presentation, mainly depends on how much we drafted a document recognized by the leadership, how many are listening to the people in favour of the report, how many paid dividends in the practical work. Improve presentation drafting level, requirements we accurate grasp led intent, General le

19、d care of work are to as understand, General led consider of problem are to in-depth thinking; requirements we highlight place features, put superior approach policy and local actual combined up, put presentation of theme thrust and masses of by thought by wants to combined up; requirements we seeks

20、 to streamlined clear, with simple of language expression deep of thought, with short of length hosted rich of connotation. Second, the survey results more. Investigation of the base, the road to success is something, is our for the Party Committees policy decision a good idea, an important part of

21、a good staff. This year, to focus around industrial XING city, and farmers increase, and and manpower development, and seeking, major problem and foster advantage industry, and adjustment agricultural structure, and carried奕福茶业网络营销策划书http:/市场环境分析我国是茶的故乡,有着悠久的种茶历史,又有着严格的敬茶礼节,还有着奇特的饮茶风俗。我国饮茶,从神农时代开始,少

22、说也有四千三百多年了。茶礼有缘,古已有之。1. 茶叶商品的特性茶叶作为一种商品,首先具有一般商品市场学方面的共性,其次,它又具有自身的一些特性。茶叶的嗜好品特性。茶叶对于一般消费者来说,它同烟酒类似,是一种嗜好品,人们对它的消费取决于对它效用了解、认可的程度。茶叶作为一种饮料,与咖啡、可乐、牛奶等竞争并具有一定的替代作用。此时,茶叶需求弹性较大,但必需程度不高,年人均茶叶消费水平也较低,此时的需求弹性大于 1,茶叶需求变化幅度很大。我国边疆少数民族地区,茶叶是生活必需品。由于气候环境、宗教信仰、饮食结构和生活习惯等方面的原因,人们生活离不开茶叶,素有“宁可三日无粮,不可一日无茶”之说,此时,茶

23、叶成为人们的生活必需品,类似于粮、油、盐、肉等食品,需求弹性较小,必需程度高,茶叶年人均消费量很大,此时的需求弹性小于 1,茶叶需求相对稳定。茶叶商品的文化特性。茶叶在消费时具有文化特性,这种特性赋予茶叶商品更深层次的意义和价值。例如,我国浙江杭州地区十八棵御茶,每年产量 1000g 左右,但是拍卖价达到 10 万元。我国杭州的西湖龙井,被评为国家礼品茶,每年春茶上市季节,一级西湖龙井市场售价 40005000 元500g,茶叶的商品价格已远远几十、几百倍高于其生产成本,此时,茶叶商品已经赋予了文化的深意,提升了其价值,茶叶需求弹性变为无穷大。 2. 中国茶叶市场产品多样化,茶产品差异化显著我

24、国茶区广阔,茶叶种质资源丰富,生产的茶叶分为红茶、绿茶、乌龙茶、黄茶、黑茶、白茶六大茶类。各大类茶中又细分为很多小类,例如,红茶有:工夫红茶,小种红茶,红碎茶等。绿茶品类更多,因此茶叶市场产品极其丰富多样。我国茶产品存在着很强的差异性,不仅表现在茶产品本身特性差异,如:茶叶外形、色泽、口感、质量等级等,还表现is one of the practical form of values. The so-called values refers to the objective things are of no value and the value of fundamental perspect

25、ive. Different values, peoples behaviour, attitudes, ways are different. People-oriented focus on human value and reality, we need the broadest masses as values. Adhere to people-oriented values, is to make the economy more development, improve democracy, cultural prosperity, and live a happier; is

26、deeply concerned that human development and human values, development of social and human development of rational unified, insisted in the material civilization, political civilization and spiritual civilization in the overall advancement of Socialist civilization to a higher level. Also want to see

27、 that persons value is not only meet your needs, also is to meet the needs of others and the community. Adhere to people-oriented, to strongly advocate every community member, serve others, beneficial to the community of people. The so-called Outlook, attitude is on the record, including who, how to

28、 create a record of achievements, how to evaluate performance, and so on. What values, what kind of Outlook. Adhere to people-oriented Outlook, is on the premise of respecting the interests and power of people, creating a popular, warm hearts, steady heart performance, creating “serve for one office

29、r, the benefit of“ achievements, and overall construction of well-off society and promoting the all-round development of peoples performance. Achievement evaluation in both economic accomplishments, take another look at the effectiveness of social progress; changes in both urban and rural change; bo

30、th hard environment to strengthen and take another look at the soft environment improvement momentum of development at present, depending on the potential for sustainable development. Leave people to talk about “values“ are worthless and leave people to talk about “Outlook“ is not what the performan

31、ce. 4. people responded to the starting point of the question, and replied to questions point. Man is the sum of social relationships. We cannot leave the chichuanyongdu, housing, tourism and entertainment, entertaining, and even certain political, economic, cultural and social environment, and so o

32、n. Due to human needs, all walks of life will come into being. People create for their survival, and continue enjoying the results of the construction. Colorful in the transformation of the people of the world, community vitality in the creation of man. Therefore, any work we do, the starting point

33、is human, what are people. Us speed up development, the core of which is to meet the needs of people, including survival needs, emotional needs and self-actualization needs. It should be noted that people are not machines, not the slave of an object, not to be controlled. People have their own perso

34、nality, has its own personality, has its own dignity. Person in need of care, you need to understand, need to meet. It is said that in the “agricultural society, people plant“; in “industrial society, man is an animal“; “the information society, returnNow, we are in a new historical stage of all-rou

35、nd construction of a well-off society. In perform duties, and carried out work of process in the, we to put people as a guide principles, and a test standard, efforts from masses most hope do of things do up, from masses most care of hot problem grabbed, from masses most not satisfaction of place mo

36、dified up, not make nominal of formalism, not do grandstanding of cosmetic, to seeking of style, help masses share, is people benefit. (C) the investee people is not only an idea, it is a job requirement. Philosophy through to the people-oriented thought in the work of the Office, must be clear work

37、 objectives. Party Office in the city this year remains: Advanced civil strife, local brand. The County (City) Party Committee offices and units directly under the Office to hold high the banner of first to excellence, people-oriented requirements, strengthen the construction and management of the O

38、ffice towards the work “a higher level“. Investee 1. political participation based on conspiracy to adhere to people-oriented, will be around to promote coordinationDevelopment events, great searchings. The 16 session of the partys scientific Outlook on development, is the new Central collective lea

39、dership to the development of connotation, development essentials, further deepen the essence of development and innovation, is our partys ruling idea a leap. At present, establishing and implementing the scientific concept of development has become the partys important work. As the Office of party

40、Committee, working party should service center, initiative to claim leadership of the decision, the current focus is to focus on promoting comprehensive, coordinated and sustainable development with more suggestions, do more research, summarized the typical. One is drafted to raise the level of your

41、 presentation. Your presentation is the main Office of “products“, is the basic carrier staff service, is important to measure service levels. The quality of your presentation, mainly depends on how much we drafted a document recognized by the leadership, how many are listening to the people in favo

42、ur of the report, how many paid dividends in the practical work. Improve presentation drafting level, requirements we accurate grasp led intent, General led care of work are to as understand, General led consider of problem are to in-depth thinking; requirements we highlight place features, put supe

43、rior approach policy and local actual combined up, put presentation of theme thrust and masses of by thought by wants to combined up; requirements we seeks to streamlined clear, with simple of language expression deep of thought, with short of length hosted rich of connotation. Second, the survey re

44、sults more. Investigation of the base, the road to success is something, is our for the Party Committees policy decision a good idea, an important part of a good staff. This year, to focus around industrial XING city, and farmers increase, and and manpower development, and seeking, major problem and

45、 foster advantage industry, and adjustment agricultural structure, and carried在茶叶的包装、品牌、服务以及产品不同消费区域 和消费人群等,因此我国茶产品差异化非常显著,从而导 致市场细分及各类茶产品市场占有率不同。3. 中国茶叶市场的供给与需求弹性20 世纪 90 年代末,我国名优茶的迅速兴起,使国内茶叶市场产品结构发生了根本性的改变:占 95的大宗茶主导茶类结构变为以名优茶占 60的市场结构,我国茶叶市场的供给与需求弹性随之发生变化。名优茶成为市场的主导,对于一般消费者来说,茶叶的嗜好品特性,使得在人们收入较低时,

46、茶叶需求对价格和消费者收入的变化表现为富有弹性;当消费者收入达到一定水平时,消费需求将缺乏弹性,因为消费者年茶叶消费量是有限的。所以,茶叶需求弹性依茶叶类别、等级、消费者收入、地区偏好和饮料替代品的变化等不同。名优茶中的高档茶价格持续攀升,表明我国高档名优茶市场需求受价格影响较小,具有一定的刚性。从供给角度来看,茶叶价格上扬,刺激了茶农积极性,茶园面积迅速扩展,表明茶叶的供给弹性较大。而名优茶中的中、低档茶需求弹性比高档茶小,其供给弹性也比较小。目前,大宗茶除了出口外茶,在国内市场主要是边销市场及中低收入者市场,其国内销售量约在 40,销售金额约占 15%。除边销市场比较稳定外,农村市场有待进

47、一步开发。 奕福网店简介网店名称:奕福茶叶。网店的地址 http:/ 693。买家信用: 42。所在地区:泉州。网店主要经营范围有:清香铁观音、浓香铁观音、韵香铁观音、碳烤铁观音,另外还经营云南普洱茶、功夫茶具等。铁观音茶,产于福建省泉州市安溪县,发明于 17251735 年,属于乌龙茶类,是中国十大名茶之一乌龙茶类的代表。介于绿茶和红茶之间,属于半发酵茶类,铁观音独具“观音韵” ,清香雅韵, “七泡余香溪月露 满心喜乐岭云涛 ” 。除具有一般茶叶的保健功能外,还具有抗衰老、抗癌症、抗动脉硬化、防治糖尿病、减肥健美、防治龋齿、清热降火,敌烟醒酒等功效。随着计算机网络技术的飞速发展,电子商务作为

48、网络技术的一种重要应用以不争的事实席卷了全球每一角落的每一行业。电子商务的崛起,改变了许多企业传统经营的模式,也促生了许多商业模式和新型企业。其发展已成为一股无法阻挡的历史潮流,而如何增加网上商城平台的商户数量也逐渐走入人们的脑海中。本次网络营销课程设计将会对汉中茶叶进行网络营销。is one of the practical form of values. The so-called values refers to the objective things are of no value and the value of fundamental perspective. Different

49、 values, peoples behaviour, attitudes, ways are different. People-oriented focus on human value and reality, we need the broadest masses as values. Adhere to people-oriented values, is to make the economy more development, improve democracy, cultural prosperity, and live a happier; is deeply concerned that human development and human values, development of social and human development of rational unified, insisted in the material civilization, political civilization and spiritual civilization in the overall ad

本站链接:文库   一言   我酷   合作


客服QQ:2549714901微博号:道客多多官方知乎号:道客多多

经营许可证编号: 粤ICP备2021046453号世界地图

道客多多©版权所有2020-2025营业执照举报