1、1Unit 5 Buying and SellingLesson 29 How to Push a ProductTeaching Aims:【知识目标】Key vocabulary: push, battle, already, similar, ad, quality, sample, shine, offer, customer.Key phrases: stand out, catch ones eye, surely succeed.【能力目标】To talk about how to push a product.【情感目标】Push a product by students.T
2、eaching important and different points:【教学重点】Vocabulary: push, battle, already, similar, ad, quality, sample, shine, offer, customer Phrases: stand out, catch ones eye, surely succeed2【教学难点】To talk about how to push a product.【课前准备】Tape recorder, Multimedia，PPTTeaching procedures：Step 1. Lead-inGree
3、ting.Show the students an ad about Nike. Then show them a serious of pictures about ads. Show them a picture with “trade show” and let them know the meaning of it.Step2.New words:push, battle, already, similar, ad, quality, sample, shine, offer, customerLanguage use1.If you had your own product to s
4、ell, how would you _ it?(push)2. People coming to trade shows already have an interest in _ products.(similar)3. Offering samples and deals will get you more _.(customers)4. It is important for products to have good _.(quality)5. These suggestions can make your product really _.(shine)Step 3. Listen
5、ingListen to the lesson and do a T or F question. 3Making your product is just half the battle. ( )There are only three ways to push a product. ( )People coming to trade shows already have an interest in similar products.( )Only excellent advertising can help you succeed. ( )Answers:1. T 2. F 3. T 4
6、. FStep4: Read and answerRead the text and finish the task-reading.1. Whats the most important thing to make your product really shine? _2. What will get you more customers?_3. What will make you surely succeed?_Check answers1.Good quality.2. Offering samples and deals.3. A good quality product and
7、excellent advertising. Step6: Language points1. get sb. to do sth. = have sb. do sth. 让某人做某事You should get your son to do his homework before playing.4在你儿子玩耍之前，你应该让他先做家庭作业。2. first.second. 首先，其次First, you can motivate the children; second, you can teach them.首先你要激励孩子们，然后你可以去教他们。3. have interest in.
8、对感兴趣I have no interest in math, but my brother Jim has interest in it.我对数学不感兴趣，但是我的哥哥吉姆对它感兴趣。【拓展】be interested in 对感兴趣。4. succeed 成功；做成succeed(in) doing sth. 意为“成功地做某事”We have already succeeded in getting to the top of the mountain. 我们已经成功地到达了山顶。【拓展】success n. 成功；successful adj. 成功的 successfully adv
9、. 成功地Step6: DiscussionShow the students several ads and then give them a task.Ask the students to discuss in pairs about how to push a product. Then make a short play about how to push your product. Tips:What does your product do?Who would want to buy it?What kind of ad would sell your product best? 5How much money would people pay for your product?Step7: Homework1. Use the key words and phrases to complete the passage on page 75. 2. Copy language points and translate new words and phrases.Step8:Self-reflection略
