The Most Serious Game,The McDonalds Corporation in the 21st Century,Underperformance 1999-2002,Getting a Fresh Look,Before,After,csr ad,emphasized salads,Inspiration: Americas Army,Overview,Overview,Economics,Externalities,New Limits,One Limit,Game Over,Not a bug,Only one way to win,Cut emissions by,70%,Timely warnings,Timely warnings,New Ground Rules,No deforestation Reduce emissions 70% (no “emissions trading”) “Real cost” factored,Zero Tolerance,Healthy Changes,CSR and ASC,CSR/ASC,CSR / ASC,Confront the Contradictions,“Old-school” CSR: It cant work,The Choice Is Ours,