1、,Looking Toward the Next Decade,Nine Megatrends,Chapter 8 Logistic Trend,8.1 Looking Toward the Next Decade,Looking Toward the Next Decade,Given the extreme changes that have occurred in logistical management concepts and practices during the past several decades, an appropriate question is, what ca
2、n we expect to happen as the world moves forward during the next 10 years? The primary determinant of the shape and form of future logistical requirements will be the nature of demand that needs to be serviced.,Given the extreme changes that have occurred in logistical management concepts and practi
3、ces during the past several decades, an appropriate question is, what can we expect to happen as the world moves forward during the next 10 years?,Sentence Explanations,如果考虑到过去几十年来在物流管理理论和实践中发生的巨化，一个问题由然而生，随着世界的向前发展，在未来十年里，我们期待会发生什么？,2. To put this population growth into perspective, at a bare minim
4、um it will be necessary to provide logistical support for one additional person for every four in the world today.,Sentence Explanations,从长远的观点来看人口增长，最保守的估计，今天世界上每四个人就需要增加一个人从事物流工作。,3. Since logistical work is among the most labor-intensive performances within an enterprise, logistics managers must
5、develop methods to substitute capital for labor-intensive processes.,Sentence Explanations,因为物流工作在一个企业中属于最劳动密集型的工作，所以，物流经理必须找到用资本代替劳动力密集过程的方法。,4. A fourth reason for the integration of logistical operations is an increasing awareness that significant trade-offs exist between manufacturing economies
6、and marketing requirements and that these can be reconciled only by a soundly designed logistical capability.,Sentence Explanations,整合性物流运营的第四个理由是在制造经济和营销需求之间存在着重要的平衡关系，而且这些问题仅能通过一个设计良好的物流功能体系进行协调，这一观点已经得到了越来越多的认可。,5. The postponement of final assembly and initial distribution of products to a later
7、 time when customer preferences are more fully identified can greatly reduce risk and increase overall enterprise flexibility.,Sentence Explanations,当顾客偏好更加明确时，再进行产品的最后组装和推迟最初分销时间，可以大大降低风险，并且增加企业整体的灵活性。,6. Events of historical significance-like the radical restructuring of Eastern Europe; the decomp
8、osition of communism in the Soviet Union; and even the rapid adoption of the Internet as a mechanism for communication-serve to underline the increasing importance of logistics to all aspects of society.,Sentence Explanations,历史意义的事件-像东欧彻底的结构性重建；苏联共产主义的解体；甚至互联网作为交流服务的一个平台被人们迅速接受-都强调了物流对于社会各个方面的重要性。,
9、1. Give some examples to illustrate what the globalization of business can offer new and unique challenges for the logistical competencies of most firms.2. What is the prerequisite to strategic logistics?3. Discuss the reasons why managing logistics on an integrated basis is becoming increasingly re
10、levant.,Questions,8.2 Nine Megatrends,As leading firms transform their supply chain capabilities to accommodate the transition from an industrial to an information technology-driven society, these megatrends imply substantial change in logistics practices.,Sentence Explanations,随着领先企业把他们的供应链转变成适应由工业
11、社会过渡为信息科技导向的社会的能力时，这些大趋势就意味着在物流实践中的大量变化。,2. Given an understanding of what drives end customer purchase behavior, a supply chain based on relationships has the greatest potential to result in unique logistical solutions that are simultaneously effective, efficient, and relevant.,Sentence Explanation
12、s,如果企业了解了促使最终顾客实施购买行为的驱动力是什么，以关系为基础的供应链在打造具备高效益，高效率和强相关的独特物流解决方案上具备最大的潜力。,3. In such situations, the potential for achieving overall operating efficiency is limited as firms maneuver for short-term benefits at the expense of their trading partners.,Sentence Explanations,在这种情况下，因为公司策略的制定是以损害贸易伙伴的短期利益
13、为基础的，获取总体运转效率的潜能是很有限的。,4. Today, new competitors have achieved success in traditional supply chains using a combination of e-commerce and direct logistics to operate on less than zero capital investment.,Sentence Explanations,今天，新竞争者们已经成功地在传统的供应链中将电子商务和直接物流以低于零资本投资运营结合起来。,5. The notion of relative v
14、alue is to grow a larger share of the profitable revenue available in a business arrangement by a willingness to perform a broader range of value-added services while enhancing marginal profitability.,Sentence Explanations,相对价值的观念是，通过在业务安排中主动实施更广泛的增值服务来提高有效利润收入所占的份额，从而提高边际利润率。,6. While many manufact
15、uring and retail firms have traditionally worked with third party logistics providers to handle physical movements of products, there is a growing trend to outsource knowledge processes as well.,Sentence Explanations,当许多制造企业和零售公司已经习惯与第三方物流提供者合作来处理产品的实体流动时，外购知识过程也会呈现增长的趋势。,7. The immediate gains that
16、 are generated from such information hoarding pale in comparison to the cost savings and enhanced service that progressive firms find attainable through sharing relevant information with supply chain partners.,Sentence Explanations,对于节约成本和提高服务而言，通过独占信息能够实现的，那些勇于进取的企业发现通过与供应链伙伴分享信息可以立即完成。,1. Illustra
17、te the nine megatrends in the logistics practices.2. Discuss the associated risks in the transformations.3. Give some examples to illustrate the differences between customer service and relationship management.4. Discuss the differences between adversarial and collaborative relationships.5. Explain the meaning of virtual integration.6. Discuss the reasons why the companies will treat information from hoarding to sharing.,Questions,
