1、Introduction Unit,Objectives:Upon completion of the unit, you should be aware of: the general information of BEC Advanced exam the content of the textbookPass Cambridge BEC Advanced,Introduction to Business English,What is Business English? What is involved in Business English ? Why should we learn
2、Business English? How can we learn Business English well?,What is Business English?,Business English a language used in business situations, which is one of the branches of English for special purpose (ESP) a mix of :specific content (relating to a particular job area or industry) and general conten
3、t (relating to general ability to communicate more effectively in business situations ),How can we learn Business English well?,be quite fluent in basic English Acquire new meanings in business contexts obtain related knowledge practise,Introduction to BEC and BEC Exam,BEC and BEC ExamLevels of BECC
4、ontent of BEC Exam,BEC and BEC Exam,BEC: Business English Certificate examination of English proficiency designed to meet the requirements in the workplace offers an internationally recognized qualification in English for business purposes Issued by The University of Cambridge Examinations Syndicate
5、,BEC Certificate,Why do people take BEC Certificate ? opens the door to better career prospects and a better future paves the way to highereducation overseas,levels of BEC Exam,Speaking (14 mins. per pair),Sample questions of short talks,What is important when?Selecting applicants for a job Working
6、experience Personal qualities What is important when?Choosing a new supplier Prices and discounts Reputation,Sample question of collaborative task,Your company is attending a trade fair in a foreign country for the first time. You have been asked to help with the preparations for the trip. Discuss t
7、he situation together, and decide: What travel and accommodation arrangements you will need to make before the trip? Which kinds of business customers in the foreign country would be useful to know about, and how could one find about theses before the trip.,Writing Test (45 minutes),Introduction to
8、the textbook,Contents: Introduction Core units Self-study Exam practice and Exam focus Tapescripts Answer key,Requirements,Try to do practices asked positively in class, please. Please finish the tasks assigned to you on time. Please inform me when you cant come to my lectures and tell me the reason for your absence.,Assignment,The exercises on p3 &4.,
