1、华中科技大学 硕士学位论文 郑州燃气公司战略规划与实施研究 姓名：逯兵 申请学位级别：硕士 专业：工商管理 指导教师：吴兆龙 20071018 I SWOT : II Abstract City Gas Company was developed and improved mainly during planning economy period. Now when State Enterprise is experiencing reform, public utilities monopoly is broken and national economy becomes more and
2、more market oriented and internationalized, it is extremely important for city gas companies to do research on Strategy of planning, implementation and enterprise development. Firstly, the dissertation gives a description of general situation of Zhengzhou Gas Company, including business development
3、process, human resources, performance and financial position, company structure, and exterior and interior problems that company faces. In addition, author describes the significance and importance of strategy planning for Zhengzhou Gas Company. Then, the dissertation employs the basic theoretic fra
4、mework of strategic management and analyzes companys present condition, resources, internal and external environment, enterprise value view, direction of strategic development and measures of implementation, etc. And then we define the boundary of company business, develop the strategy objective. Th
5、rough SWOT analysis, we find the business opportunities and weaknesses; build companys value view, set up strategy guiding ideology. Furthermore, based on our analysis, we establish companys perspective and develop the executive program of action, plan the strategy framework, point out strategy emph
6、ases and safeguard measures. Author thinks that, during the period of state enterprise reforming, energy utilization transforming, and accelerate urbanization process, the gas company should take the scale expansion as the objective, and take advantages of public utilities entertainments first and s
7、trongest impression of customer to expand boundary of pipeline net as quick as possible. At the same time, based on the strong main business, company should also make more development of the related projects, such as natural gas, energy, urban construction, etc. The final goal is to strengthen compa
8、nys core competencies, to set up modern enterprise management style, and as a result, to lead company to become the top_ranking gas company in China and the largest city gas company in Province Henan. Moreover, this dissertation brings up the detailed strategy implementation measures, which includes
9、 developing modern enterprise system, enhancing human resource management, improving enterprise culture, managing innovation, recombining and locating enterprise III business fields, emphasizing on science and technology innovation, taking advantages of increasing urbanization to expand itself and m
10、erge and acquire other companies. Keywords: City gas company Development strategy Strategy planning 1 1 1.1 6.18 2002 10 29 2007 8 2003 10 16 “ ” “ ” 1.1.1 “ ” 22 22 900 43 8 m3 4000 m3 “ ” 186% 12.43 “ ” 134% 36% 4.93 “ ” 1.07 4.23 295% “ ” 3.05 “ ” 5.3 “ ” 1.7 20% “ ” 8071 6500 7 5522 “ ” “ ” 82 1
11、7 1 0 “ ” 32.74 32.59 18.73 15.94 1 1.1.2 2 2001 47% 2005 51% 1-1 1-1 2001 2002 2003 2004 2005 1472 1510 1526 1530 1545 47% 48% 48% 50% 51% 24% 28% 29% 29% 31% 2005 1.1.3 2006 6.13 , 9500 1-2 1-2 2006 12 31 2000 12 31 71.63% 186.21% 39.07% 55.81% 41.74% 64.85% 0.94 0.86 0.76 0.77 0.58 0.14 2.4 1.72 0.88 0.79 20% 5.77% 16% 5.43% 21.25% 8.38% 3 1.1.4 1-1 1-1 1.2 1.2.1 1 “ ” 50% 2003 “ 4 ” 2005 2 “ ” “ ” 5 “ ” 10 1 20 3 4 2001 04 1.2.2 1 “ ” “ ” 5 2 2002 “ ” “ ” “ ” 3 4 “ ” 1.3 “ ” 86 1600 8 6 2000 10 6 2 7 2 2.1 2.1.1 3 : “ ” 4 2.1.2 2.1.3 5 : ( ) : ; 8 : : ( ) : 6 ; ;
