1、,Unit | Two,Company Profiles,高等教育出版社 高等教育电子音像出版社,Unit Goals: What You Should Learn to Do 1. Introduce a certain company (background,business scope, etc.) 2. Talk about a companys business 3. Describe an organization 4. Describe a companyWhat You Should Know About 1. Developing your company image 2.
2、The profiles of Mary Kay and her company,Contents,Section Talking Face to Face,Follow the Samples,Introduction,Act Out,Business Communication,Put in Use,A companys profile is often used to introduce a company by giving a brief account of its history and its scope of business. Now lets read the follo
3、wing sample.,Introduction,Back,Unit | Two,Mr. Li: Could you tell me a little about your companysbackground? Mr. Walter: Sure! Weve been in business for about fifteenyears. Were based in Shenzhen, and have seven branch offices around China.Mr. Li: When did you experience most of your growth? Mr. Walt
4、er: Mostly throughout the 1990s we expanded rapidly.Mr. Li: Whats the line of business you are engaged in? Mr. Walter: Were a custom developer of application software. If theres a function ina package that needs to be built, we can fulfill that need.,Follow the Samples,1 Companys Background,Back,2 W
5、e Deal in.,Mr. Lee: What do you mainly deal in? Miss Lin: We mainly deal in import and export trade but we also do internationaltransportation.Mr. Lee: Oh, I see. May I ask about your capital? Miss Lin: Yes. Our registered capital is RMB 30 million yuan. We were listed onthe Shanghai Stock Exchange
6、a year ago, and presently we have a marketcapitalization of 60 million yuan. Last year our net profit was 10 million yuan.Mr. Lee: Thats very impressive. Thank you for your information. Miss Lin: We look forward to your positive news.,Act Out,Here is a group of short dialogues. Follow the examples a
7、nd make more conversations with your partner.,Back,Put in Use,1 Imagine you are visiting a company and inquiring about its background. Complete the conversation by filling in the blanks.,You: When was your company 1 _? Office Worker: It was founded in 1995.You: How many 2 _ do you have? Office Worke
8、r: We have over 2 000 employees.You: What are your main 3 _? Office Worker: We manufacture printing and copying machines.You: Whats your 4 _? Office Worker: The annual output is about 150 000 units.You: Are you 5 _ any new products? Office Worker: Yes, were developing a new type of videophones.You:
9、How about your 6 _ department? Office Worker: We have five laboratories with a full-time staff of 20 engineers.,founded,employees,products,annual production/output,developing,R & D,2 Imagine you are a secretary in a company, and your job is to receive visitors to the company. Complete the following
10、dialogue by translating the Chinese into English.,Visitor: What business does your company mainly engage in?You: 1 _. (我们一直从事汽车进口业务。) Visitor: How many branch offices do you have?You: 2 _. (在中国有3家。) Visitor: Where is your head office?You: 3 _. (在多伦多。) Visitor: What were the sales last year?You: 4 _.
11、 (大约1.8亿元。) Visitor: Whats your market share?You: 5 _. (大约10%。),Its about 10%,We have been dealing in importing automobiles,We have three branches in China,Its in Toronto,They were about 180 million yuan,Back,Business Communication,Oral Translation,3 Suppose you are working for Action Appliances. To
12、day some of your foreign partners have come to visit your company. You are required to introduce your company to them briefly. You are given some information in Chinese. Read it carefully and get ready to translate it orally.,Action Appliances已有15年生产一流家电产品的历史。我们的电器专门为要求高效率但空间有限的家庭用户设计。公司最早在台北以经营电饭锅起
13、家。由于客户反映良好，我们提升了研发部门，扩大了生产线，公司业务得到了快速发展。目前,台湾仍是我们的主要市场。实际上，你会发现台北地区至少每3户人家中就有1户在用Action Appliances的产品。,Key:Action Appliances has been manufacturing top quality electrical appliances for 15 years, geared towards households in need of high-efficiency within limited space. We began our business by sell
14、ing rice cookers in Taipei. To keep up with good customer responses, we improved our R & D department and enlarged our production lines, and the company expanded rapidly. Today, Taiwan is still our main market. As a matter of fact, you could find at least one Action appliance in one out of three hou
15、seholds in Taipei alone.,Back,SECTION II Being All Ears,Listen and Decide,Listen and Complete,Listen and Read,Listen and Translate,Listen and Complete,1 Listen to a dialogue and complete the following paragraph.,The company was founded in 1 _, and now it is a 2 _ company. The head office is located
16、in 3 _, and its branches are in 4 _ and 5 _. The companys leading product is 6 _, and the new product being developed is 7 _. Fifty-two people are working as 8 _ agents. The companys annual output is over 9 _ units, and its annual sales are about 10 _.,1982,stock,Shanghai,Hong Kong,Tokyo,mobile tele
17、phones,digital cameras,sales,200 000,$80 000 000,Script,Ms. Lin: Would you please tell me something about your company? Mr. Lee: Yes. It was founded in 1982. Three years ago it was transformed into a stock company. Ms. Lin: Wheres your headquarters? Mr. Lee: Our headquarters is located in Shanghai.
18、Ms. Lin: Do you have any branches? Mr. Lee: We have one branch in Hong Kong, and another one in Tokyo, Japan. Ms. Lin: Whats your companys main products? Mr. Lee: Our leading line is mobile telephones. Ms. Lin: Are you developing any new products? Mr. Lee: Yes, were developing digital cameras. Ms. L
19、in: How many people do you have working in sales? Mr. Lee: We have a total of fifty-two sales agents. Ms. Lin: What is your annual production? Mr. Lee: We produce more than 200 000 units every year. Ms. Lin: Whats the total volume of your annual sales? Mr. Lee: Its about $80 000 000.,Script:,Back,1)
20、 This is a _ company.a. private b. family-runc. state-owned d. stock 2) The headquarters of the company is in _.a. China b. Japanc. Britain d. the US 3) The company has _ branches.a. 2 b. 3c. 4 d. 5 4) The company mainly produces _.a. machines b. clothesc. telephones d. trucks 5) The number of sales
21、people working for the company is about _.a. 30 b. 50c. 70 d. 100,Listen and Decide,2 Now listen to the dialogue again and do the multiple choice exercises below.,Script,Ms. Lin: Would you please tell me something about your company? Mr. Lee: Yes. It was founded in 1982. Three years ago it was trans
22、formed into a stock company. Ms. Lin: Wheres your headquarters? Mr. Lee: Our headquarters is located in Shanghai. Ms. Lin: Do you have any branches? Mr. Lee: We have one branch in Hong Kong, and another one in Tokyo, Japan. Ms. Lin: Whats your companys main products? Mr. Lee: Our leading line is mob
23、ile telephones. Ms. Lin: Are you developing any new products? Mr. Lee: Yes, were developing digital cameras. Ms. Lin: How many people do you have working in sales? Mr. Lee: We have a total of fifty-two sales agents. Ms. Lin: What is your annual production? Mr. Lee: We produce more than 200 000 units
24、 every year. Ms. Lin: Whats the total volume of your annual sales? Mr. Lee: Its about $80 000 000.,Script:,Back,Listen and Read,3 Listen to a brief introduction to a company and complete the profile according to the information you get.,Column B,the 21st century,Tokyo, Japan,President and CEO,June 1
25、7, 1937,135.3 billion yen,21 671,Software,Communications Systems,Back,Ladies and gentlemen, welcome to IBM Japan.IBM Japan was founded on June 17, 1937, with its headquarters in Tokyo. The company has a capital of 135.3 billion Japanese yen and employs a staff of 21 671 people. IBM Japan offers the
26、following services to fulfill the needs of customers: information processing systems, software and communications systems. Under the guidance of the president and CEO, Mr. Takuma Otoshi, the company seeks to be the driving force for a new creativity in the 21st century.,Script:,Back,Listen and Trans
27、late,4 You are going to listen to a short passage and you should try to translate what you hear into Chinese orally.,Key:金星集团下辖26个公司，主要从事化学、电子和服务产业。过去5年中，公司的年增长率平均达到了24%，2008年销售额创下了120亿美元的记录。目前，金星集团的产品和服务既包括高工程塑料、家电光纤通信系统又涵盖建筑、金融和贸易。金星集团旨在为国内外客户创造更美好的生活质量。,Back,Goldstar is a group of 26 companies ma
28、inly working in chemistry, electronics and services. For each of the last five years, its annual growth rate has averaged 24%, with sales reaching the US $12 billion mark in 2008. Today, Goldstar products and services range from engineering plastics, household appliances and fiber-optic communicatio
29、n systems to construction, finance and trade. Goldstar aims to create a better quality of life for customers both at home and abroad.,Script:,Back,SECTION III Trying Your Hand,Applied Writing,Read and Simulate,Simulate and Create,General Writing,Write Through Correcting Mistakes,Read and Complete,Re
30、ad and Translate,Write Through Translation,Write Through Describing a Picture,Read and Simulate,1 Read the following sample carefully and try to find useful expressions to writea companys profile.,Applied Writing: A Companys Profile,Back,Unit | Two,Read and Complete,2 Complete the following sentence
31、s by filling in the blanks, based on the above companys profile.,The name of the company is _.2) The company is based in _.3) The company has sales offices and show rooms in _ American cities.4) The companys annual sales are growing at the rate of _.5) The company is best known for its quality and _
32、.,services,Spring Inc.,New York,four/4,150%,Back,Simulate and Create,3 Complete the English version of the following profile by filling in the blanks based on the information given in Chinese.,The company 1 _ in 1992. We 2 _ manufacturing electronic devices and remote control apparatus. We had 3 _ o
33、f about US $70 million last year, and our business 4 _. We have 5 _ in Asia, North America, and Europe, 6 _ about 1000 employees, and they are working diligently to 7 _ of our customers.In order to 8 _ our overseas markets, we need more agents to 9 _ the promotion of our products. I hope you will co
34、nsider 10 _ with us.,was established,specialize in,annual sales,is growing steadily,branches,with,serve the needs,further develop,deal with,doing business,Back,Key:The company was founded in 1990. We specialize in importing foreign-made products. We have our headquarters in Shanghai and six branches
35、 with more than 1 000 employees. The company had annual sales of US $160 million in 2010 and our business is growing rapidly.,Read and Translate,4 Translate the following product prospectus into English.,本公司创立于1990年。我们专门进口国外产品。我们总部设在上海，共有6家分公司，员工超过1 000人。公司2010年营业额为1.6亿美元。我们的业务正在快速增长。,Back,General W
36、riting,Description of an Organization,In describing a company or an institution, usually we first give its name, location, date of establishment, scope of business and then we move on to describe its sections and departments.,Back,5 Correct the mistakes in the passage.,Write Through Correcting Mista
37、kes,Key:Modern Language College was opened in 1983 and is now the largest private language school in the country. It is the most active private language school and runs a wide variety of courses.The college has branches in many provincial capitals. All schools are air-conditioned, and the classrooms
38、 are clean and bright. Each room has a whiteboard, desks and chairs and a cassette recorder.We offer courses for both adults and children. We focus on conversation courses, although we also offer more specialized courses.We provide our students with all useful materials. There are courses in major s
39、oftware packages, popular programming languages, and other areas such as webpage design and use of the Internet.We have a large team of administrative staff supporting our operations. These include: Student Counselors, who are usually the first point of contact between a student and the school; Bran
40、ch Managers, who oversee the general operations of an individual branch; and Head Teachers, who are usually experienced, well-qualified native speakers.,Back,Key:The Public Works Department provides a wide variety of services for the residents of the city. It builds and maintains such systems as are
41、 necessary for our daily lives. It provides maintenance of streets, sidewalks, sewage drains, and traffic signs.The department is in charge of the waterworks that deliver twenty thousand tons of drinking water each day to residents and the wastewater treatment plant that collects and treats industri
42、al and residential wastewater.The Public Works Department consists of four divisions: street maintenance, water supply, wastewater, and engineering.,Write Through Translation,6 Translate the following passage into English.,市政工程处 (the Public Works Department) 为本市居民 (resident) 提供各种服务，负责建造和维护我们日常生活必需的各
43、种设施系统。它负责街道、人行道、下水道和交通标志的维护。市政工程处负责管理每天为居民输送2万吨饮用水的自来水厂与收集和处理工业及生活废水的废水处理厂。市政工程处由道路维护科、供水科、废水科和工程科等4个科 (division) 组成。,Back,Unit | Two,Write Through Describing a Picture,7 Describe a company, using the information given in the Chinese chart with the help of the words or phrases supplied for reference
44、.,Unit | Two,Key:The company consists of the headquarters, two branches, a research centre, and three manufacturing plants. The headquarters is located in Beijing. The two branches are in Guangzhou and Wuhan. There is a research centre where about 40 scientists are developing new products. We also h
45、ave three manufacturing plants controlled by computer systems, with 3 000 workers in all.,Back,SECTION IV Maintaining a Sharp Eye,PASSAGE I,PASSAGE II,Information Related to the Reading Passage,Text,Language Points,Read and Complete,Read and Translate,Read and Simulate,Read and Judge,Read and Transl
46、ate,Information Related to the Reading Passage,Text,Language Points,Read and Complete,Read and Think,Information Related to the Reading Passage,WalmartWalmart Stores, Inc., branded as Walmart since 2008 and Walmart before then, is an American public multinational corporation that runs chains of larg
47、e discount department stores and warehouse stores. The company is the worlds 18th largest public corporation, according to the Forbes Global 2000 list. The company was founded by Sam Walton in 1962 and publicly traded on the New York Stock Exchange in 1972. It is headquartered in Bentonville, Arkans
48、as. Walmart is also the largest grocery retailer in the United States. Walmart has 8 500 stores in 15 countries, under 55 different names. Ben & JerrysBen & Jerrys is an American ice cream company, a division of the British-Dutch Unilever conglomerate, that manufactures ice cream, frozen yogurt, sorbet, and ice cream novelty products, manufactured by Ben & Jerrys Homemade Holdings, Inc., headquartered in Vermont, the United States, with the main factory in Waterbury. It is best known as an ice cream brand, founded in 1978 in Vermont.,
